I stole Ali Abdaal's Video Style (Perfectly Simplistic)

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In this video I'll be breaking down Ali Abdaal's incredibly simplistic, yet highly effective YouTube video style so we can apply some of the same great techniques to our own content.

We'll go over his look (including his outfit, background and lighting), his speaking style, his editing, marketing strategy and so much more.

I've been a fan of Ali and his content for a while now and I wanted to kick off this video series by looking at how he makes his content so appealing.

3 million people have found his content valuable enough to subscribe and over 200 million people have viewed his videos. To me, that means he has something that is worth learning.

Whilst I didn't exactly match everything he does 100%, I still feel like I was able to take away a lot from this process and I'll definitely be applying some similar techniques in my future content.

I hope you enjoyed this video and learnt a thing or two along the way.

- Brandon From Validation

#Aliabdaal #youtube

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Bloody hell this video is amazing, can’t believe I only just discovered it. Thanks so much for the incredibly flattering and nice comments ❤❤

aliabdaal

I just got recommended this, I can’t believe how much quality there is on such a small channel. The spotlight will shine on you soon!

BMK

Hight quality content! Thank you so much.

LifeofBow

For me It's the support from Ali. Thanks for being human.

I actually watched this coz Ali recommended it in this weeks sunday snippets, and as a staunch follower of Ali, i never saw some things like you described them. You made it even simpler for me to understand all that happens in one video and the preparation that goes into it and what actually makes it a great video.

Let the light shine on you too.

ruthkiarie

I'm part of his PTYA last Cohort 8 now and this video is literally the most condensed tutorial breaking down the psychology as well as the practical application of what he does! Love it, 11/10 on effort, quality and communication style! Keep it up!

simeonkrstv

THIS is insane. What an amazing high-quality video. The amount off effort this guy probably put into research, scripting, recording and editing is just inspiring. Keep up the good work.

VSharma

Ok, so this is a year old. WHY YOUTUBE WHY didn't you give me this suggestion a year ago? You did an AMAZING JOB on this video!! Congratulations!!! :)

CallThatGeek

Here's my notes on this excellent video by validation. Taking Ali as an inspiration, I've grown to 2k subs. Now this video just turbocharged my creative ideas. As we know, good artists copy, great artists steal. So onto the notes:

1:44 Ali's look- Vibe is positive, bright, vibrant, inviting, plant
2:23 outfit- relatable
3:09 Lighting: High key lighting - creates upbeat moods. Make sure background is lit well cuz we don't want too much contrast with the subject.
4:44 anti reflective glasses
5:54 practical lighting- Lamps/decorative lights/computer screen
6:17 Bright background
6:36 body takes up most of the video space. Video is not a super close up shot. It looks like he's sitting across from you at the table. Ali sits in front of the table to be able to keep elbow on.
7:54 Blurry background achieved by low aperture lens. If everything is in focus, video looks flat.
8:22 Make background less boring - lamps, plants, bookshelves. amber and teal
9:01 top down shot of a desk: Two stands, put a bar across, use manfrotto arm. Helps add visual interest to the video instead of just the speaker's face.
9:50 speaking style. Speak through a smile, add hand movements. Relate the stories to personal anecdotes.
11:14 Structure: opening statement, welcome, outline of the video
11:43 Editing. Involve zoom ins for emphasis.
12:28 B-roll. Holding a book, reading a book, top-down shot
12:52 Bubble of him speaking while B-roll video plays behind him + glow
14:10 gets templates for his title cards from Envato.
14:43 transitions: Simple RGB color shift transition- Bunch of adjustment layers and channel mixer effect. Or can buy from Envato.
Also the text on video is achieved by writing on an iPad over a blank page background with apple pencil, import the video into editing software, apply chroma key and overlay onto the video.
15:34 music- epidemic sound. Instrumental beats/soft piano. Helps to create that peaceful welcoming vibe.
16:01 Whoosh when something slides in, pop sound, typing sound as text appears on screen, highlighter sound (this adds another point of interest on the title cards), cash sound when money icon appears.
16:29 marketing through title and thumbnails. Photo of torso, blurry background, smiley face. Not a close up of face. Uses a lot of numbered lists.

drAbhinavKr

Time is not far when you'll be counted as the big YouTubers if you keep up the consistency!👌

Great content as always. I guess minimizing the intro can get better viewership.

per.

Just helped my wife start her YouTube channel and planning my own - came across your video and I'm subbing just for the quality and execution (same thing I focus on) - excellent work and rooting for you!

onekeiway

Awesome video, congratulations! You'll be growing fast on Youtube (only 10.7 K now, by coincidence, exactly my size!)

juliocaliman

Why isn't this channel bigger? Great stuff, man! Keep it up!

PoolProblems

Dude that intro was killer - and then checked your subs, less than 1k?!? Insanely underrated

Nizanator

Your cinematic storytelling is off the charts!!! Beautifully done. I'm only 1 minute in and I'm hooked already.

tw.

WOW. This was SO in-depth - I was literally NOT expecting SO MUCH value from this and amazing content - Thank you so much for creating this - so useful as a New Youtuber to understand better lighting, editing ect! <3

alchemywithjaini