SCIENCE OF PERSUASION | ROBERT CIALDINI | ANIMATED BOOK SUMMARY

Influence: The Psychology of Persuasion
by Robert Cialdini (animated book summary)

6 principles of persuasion that will change your life, one day at a time

The science of persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

[victorvalderrama]

So to have it clear, commitment then is about having the customer to commit? Still having a hard time to get it.