Will AI End Creative Professions?

Event hosted by: ArtCenter College of Design
In collaboration with Petrula Vrontikis - Designer, Author & Educator

Chris Do shares his thoughts on the impact of AI on the creative landscape. He refutes the assumption that AI will only lead to smaller scoped work and more clients, and instead shares his personal experience of working with AI technology to scale himself and his business. He is currently building an artificial version of himself with a technology partner, and plans to use it to teach a billion people how to make a living doing what they love. He believes that as AI becomes more sophisticated, there will be a greater demand for people who can talk to the machine and understand art history, logic, and art direction.

Chris also discusses the potential of AI in helping creators save time and increase efficiency. He talks about a suite of tools for social media that his company is using to auto-generate titles and thumbnails for videos. Chris believes that such tools will be in high demand as creators can spend hours trying to come up with the right title or thumbnail. He acknowledges that AI technology may evolve to become the art director, but believes that learning, growing, and trying new things is just part of human existence, and that the future tends to reward first movers.

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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[duta]

"AI is the bear. Don't be the slowest person" is precisely what's scary because established corporations, people like Chris Do or the Art Director who asked the question have a headstart and are faster than those of currently starting out. Hard times ahead for most.

[darklightprojector]

Chris Do has done amazing things for creatives. But his answers here smack of someone who's already made it and isn't *really* considering how this will affect those who aren't in a similar position.

The truth is that people who are already in a great position skill-wise and financially will leverage AI to scale output, expand offers, create new offers, etc. But those who aren't on that level will essentially be cut out of the game by AI. And as AI continues to proliferate, upward mobility will begin to disappear.

Make no mistake: this IS a black swan event, and it's the biggest one in history. Don't let anyone play it off. This is for real, and the big players will be the ones who ultimately benefit.

[JuhiDavda]

This is very much like rich people saying "money doesn't buy happiness" and attractive people saying "looks don't matter"

[ughestrada]

Calling it now. "AI is the bear, don't be the slowest person" is gonna be the new "Adapt or die" mantra. I was hoping this video would put me at ease, as I'm watching the tech industry make an AI that does everything I love (art, design, 3D modeling, hell even coding), but it didn't. In fact, no offense, Chris, but the tone came off as condescending. Like the whole, "Well, you're gonna die one day, right?" comment. Yeah, one day I'll happily leave this planet, but I don't want to leave a mess for the next person to pick up. I want Gen Z and Gen Alpha to inherit a healthy planet and system where they can pursue what they love, without worrying that a company is gonna lay them off, and under pay some gig designer or artist to punch up whatever the AI spat out.

Look at the Writer's strike that's going on now. Media execs desperately want an AI to do anything and everything, so they can pay fewer people less money, or pay no one at all. I believe AI can help us in so many ways, but right now, its main purpose is to maximize profits. AI SHOULD be used as a tool, and it SHOULD be used to help humanity for the better. Because here's the thing, community has and always will be stronger than profits, and I'd rather uplift communities than become the next Beff Jezos.

If AI is the bear, I'm throwing some fish at it so we can all get away.

[BarKeegan]

All I’ll say is not all progress is for the greater good

[FunderDuck]

Many of these AI chatbots say directly in their terms of service that they cannot be used for commercial purposes (unless you have a license with them), despite the fact that their datasets include copyrighted and protected materials that they themselves are indirectly monetizing.

Some professions will be assisted and enhanced by AI, and others could be replaced altogether. What AI can’t do is operate in the real/material world, so it’s mostly academic and creative fields that will change, and that change could lead to more opportunities or limit opportunities for work.

[AroundUs]

Let's appreciate the footage on 3:08 where woman sits in front of imac, unplugged to the power cable.

[julianmarco]

For me, this development of AI art and whatever means the end of open source sites.
We are going to see a lot of copywrite laws start to form on the internet where companies who want to create this AI using existing information on the internet is going to have to pay some large amounts of cash to use the information or art or whatever to be used.

This is basically the end of free internet. Everything might cost money from now on.

[tothepast]

Good marketing is about what stands out. That makes it hard to automate by default.

[hollowedboi]

I take this as: change is inevitable. So no matter how much we hate something we have to adapt and keep moving or accept our fate. Sucks that this exists but we’ll have to learn about it to grow I suppose.

[JonWayes]

I was hired to consult a Vegas mastermind last month to help the room better digest & implement what they’d be learning via Hypnotherapy. My colleague showed me an example of what he wanted me to do by asking ChatGPT to draft a sample hypnotherapy session. While I was impressed, I realized it only knew how to create a basic hypnosis script. So while AI can be effective for various creative jobs, it’s still in its infancy & seems to serve more so as a decent blueprint drafter than “final product” creator.

There’s also a human element that something like ChatGPT simply lacks that actually enabled me to tweak and improve the effectiveness of my hypnosis in-the-moment. Is it effective? Yes, to a degree. However, unless a creative completely lacks imagination, I have some faith they’ll be ok for a while 😉

[brenolad]

The bear analogy sums it all up, excelent metaphor!!

[julianmarco]

I have another quote for you. It's called "feeding the aligator". Keep feeding it information and skills and one day it's going to eat you too.
I mean why not? Maybe you get sick and can't give me good advice anymore. I will just hire the AI instead of the original.

[aaronglynnwalker]

Love those soft big square throw-mics. And Uncle Chris 💵

[mrmohammad]

I didn't understand what you mean in brief?

[_kingkaizen]

Hey Chris Do team, love the video🔥
I was hoping to get some advice, if that's sound with you.

So I have this client I've been trying to work with for a couple months now.

They recognize the value in what we are offering to them and they've personally used our product, as we have gifted them multiple times. Out of good will of course.

I can safely say, we provided value first and showed them how we can be of value to them.

But they just won't decide to buy or not. I'm regularly checking in and asking questions hoping it will lead to answers but no sir, they don't give us the time of day.

So what do you recommend & how would you diagnose this problem?

[feels.]

Quite insightful. However, I don't think Mr. Do quite understands the position of the entry level designer who just entered the market. He's a big shot, he probably won't even feel the aftermath of this whole thing.

[ewe]

How is it democratization if some can get left behind?

[noahgeerdink]

"The future tents to reward first movers", not really. I think you should try your best to be on the fore front. But also observe those in front of you and see what mistakes they make. Facebook wasn't the first social platform, Google wasn't the first search engine, Apple wasn't the first to make smart phones.

[prhasn]

The last analogy is chilling but unfortunately true. I am optimistic AI Chat bots won't replace much of the workforce as it is overrated, at least in its current direction. It might help improve work efficiently by 10-20%, but it is still very limited to be comparable to a human. Much like calculators or even spreadsheets did not replace accountants. I am sure in those days someone would have said they would, but they did not.