Keyword Research Tutorial: 3-Step Process for All Levels

Here's the good news:

In this video, I'll show you how to find awesome keywords that your website can actually rank for.

And you'll also learn why all keywords are NOT equal.

In fact:

Some keywords will be a colossal waste of time, effort, and money to try to rank for.

That's why you need to understand a critical part of the keyword research process.

Do this one thing wrong and it's game over for your rankings.

I'll explain what it is in the video.

Plus, I'm going to show you the absolute best types of keywords to target at the beginning of any SEO campaign.

The crazy thing is that most websites don't realize they're sitting on a literal goldmine of SEO opportunities.

And lastly:
I'll show you how to streamline the SEO keyword research process (using an awesome tool).

NEXT STEPS...
1️⃣ Watch the video until the end because you'll need to execute each part of this keyword research process.
2️⃣ Drop a comment below with "Let's Do This!" to show me you're excited
3️⃣ Like the video if you're getting any value.

Want to skip around? Here you go:

00:00 Intro
00:43 Head keywords
02:00 Body keywords
02:30 Long-tail keywords
03:37 How to find keyword opportunities
08:03 Keyword qualification
10:24 Keyword prioritization

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🎯 More awesome free SEO training:

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The opinions of the speaker are his own and might not match the opinions of Semrush.

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KEEP IN TOUCH!

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#keywordresearch #SEO

[Priyamise-kl]

This video is packed with actionable insights! I implemented your advice and added Backlink Fu links. The results have been beyond my expectations.

[ferdous_khalifa]

This tutorial has massively boosted my confidence in keyword research! The 3-step process was not only simple to grasp but also incredibly effective. I’m feeling more assured and ready to dive deeper into the world of SEO. Keep it up! 👏👏

[TrioSEO]

SEO done wrong can bring disastrous results to your website -- and we surely don't want that! It is important to know which keywords to use and how to use them to get the top spots on SERPs, as well as to win a stable flow of your clients. This step-by-step keyword tutorial is a life saver!

[Kazunakazawa]

Happy to see Nathan in Semrush videos. He is simply the best when it comes to teaching and everything makes sense! I would love to see more of him in your channel

[VenkatLaxmi-gy]

Mind-blowing presentation! Your SEO tips were already solid, but adding Backlink Fu backlinks took my traffic to another level. Thank you!

[Profsiaw]

Love you man. You're simply the best when it comes SEO training. Keep it up

[yongwonseo]

I enjoyed the lecture, but I have a question. In the previous lecture, you said that if there are two or more pages with the same keyword, there may be an encroachment problem. If I create a new page again with a keyword that already has a Google ranking on my site, which is the topic of today's lecture, there is a Google encroachment problem. Is there any? Or, rather than writing a new post with existing keywords, should I upgrade and revise it?

[EdCatlett]

I'm sure this is a lovely video if somebody already knows the seemingly endless acronyms but I do not so I didn't even make it past 5 minutes. When did it stop being general practice for someone to say a full phrase then cite the acronym for the rest of the time. For that matter how much time is really saved with acronyms in a YouTube video vs just saying the phrase so everybody can understand it?

[mayac]

Hi thanks for the video. I realized I am having a lot of toxic backlinks linking to pictures on my product pages. I was wondering If I can simply change the domain name of these pictures or delete and re-upload these pictures to get rid of the toxic domains?

[joebadger]

Thank's for the insights, but I don't know why I feel like the Semrush KD is not accurate at all, it's way more exaggerated. So how can I solve this problem? Thanks in advance

[Save_The_Bees_]

Hi, thank you for your video. When you suggest to use the magic tool, would you recommend broad match, phrase match, exact match or related? Thank you.

[KeywordResearchSimplified]

*Thanks for breaking it down for beginners and pros alike!*

[nickwoodward]

So if I discover a transactional keyword, like 'rent x in london', that's not going to really be targetable on the main page, right? Just because it would be spammy to have that in an h1and title tags? So I could target 'x' on the main page, and have pages that reflect local content ('rent x in london', 'rent x in birmingham' etc). I'd just have to be careful not to mention 'rent' or individual locations on the main page to avoid cannibalisation?

[AliRaza-trdr]

Hey,
I'm unable to locate the On-Page SEO Checker option as shown in the video.
Can someone please guide if they've changed/moved this option somewhere else?

[minahilLutfi]

can i use the same strategy for my ecommerce store?

[Arham-ot]

So should i write content around low hanging fruit keywords?

[ukdebdigitalworld]

Thanks for your SEO Process keyword research, Some SEO Experts did not understand about magic keyword phrases, I like your research 3 steps keyword method. Thanks for your Informative Content.

[BrantK]

This series is great... except they forgot the main thing. How do you actually use keywords?

[mcm]

At 11:40 - costs for backlinks estimated at 300 per range. I understand this was for example purposes, but I have questions.

Is this estimate based on time spent acquiring links? Say, a few hours per acquisition?

Or, is this through buying backlinks direct from the source?

What is least expensive route, assuming you have more time than money, to acquire links?

Appreciate hearing from experienced SEOrs

[antoniobey]

If I want to gather between 50-100 keywords, when I type SEO for example, I take 50-100 keywords from there? (With a low KD of course) or should I change the word SEO in the keyword magic tool and choose another word in a similar niche to diversify my keywords?