How to Do Keyword Research for a NEW Website (Full Tutorial)

In this tutorial, you'll learn how to do keyword research to find keywords you SHOULD target. The result? More rankings and organic traffic for your website.

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Additional Keyword Research and SEO Tutorials

Simple SEO Strategy: The “Middleman” Method

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In this video, you’ll learn how to do keyword research in 2019 for a brand new website. Even if you have an existing website, you'll learn some tips to better structure your keyword targeting for long term growth.

First, you’ll learn what a seed keyword is and a few ways to brainstorm a massive list of keywords.

You’ll then learn an effective trick that you can use to filter your list down to the keyword ideas that you want to target.

Next, you’ll learn how to identify 3 types of keywords. Each type is important and the way you target them should be different.

These are:

1. Low Competition Keywords
You’ll learn how to find such keywords by using filters on keyword research tools. You’ll then learn a method to decide between targeting multiple keywords with one page, or creating individual posts targeting a single keyword.

2. Link-Bait Worthy Topics
You’ll learn how creating content around such topics can help rank other pages and build authority across your website. You’ll also learn how to reverse engineer the success factors of pages that have already generated a ton of links.

3. Money Terms
You’ll learn how to focus on transactional intent and identify keywords that will be your core revenue drivers.

Once you have your list of keywords, you’ll learn how to identify search intent for each of your keywords.

Another important thing you’ll learn is how to assess ranking difficulty by analyzing the SEO metrics of the top ranking pages. This step helps you understand what it’ll take for you to outrank who you’re up against.

Finally after qualifying your target keywords, you’ll find out how to extract subtopics based on the keyword rankings from the top 5 relevant pages. This process gives you valuable “clues” of related subtopics you should include in your content.

Keyword research isn’t rocket science. It’s a data-driven process.

Using the process outlined in this tutorial, you’ll be able to find the keywords that truly matter to your business.

Timestamps:

1:11 Generate keyword ideas from 2-3 seed keywords
3:45 Filter keyword ideas to find those matching your goals
5:32 Find low-competition keywords
7:24 Get keywords with link-bait potential
9:50 Find money terms for your money pages
10:58 Identify search intent for each keyword in your list
12:12 Assess the ranking difficulty
16:16 Extract subtopics using keywords from the top 5 relevant pages

#KeywordResearch #HowToDoKeywordResearch #SEO

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STAY TUNED:

[MuhammadAhmed-nydx]

Presentation skills are on another level.

[waltroderick]

I've been teaching small classes for 25 years and you are a stud! I'm starting a new site and find your presentations informational, energetic, and though not intentional, entertaining (well I guess the karate game was funny! - I loved that game in the day. I'm 67).

[theresahoong]

Excellent lecture! There's a massive amount of information to digest. Thank you.

[jonnyrainbow]

one of the best keyword videos i have ever watched!!! thank you!!! unreal job!!

[m.j.w.]

Thanks from Germany! This will help my business a lot :) Signed up for the 7 days trial and will stay a customer ;) AWESOME work Sam. The tool together with the videos is the best education one needs

[adityamudugal]

Great to see your Videos, Sam Oh! Thank you for this practical video!

[kandaman]

AGAIN, as always EXCELLENT TUTORIAL SAM OH!!

[jpmk]

This SEO tutorial is so beginner friendly and explained so well. It's exactly what I was looking for. I subscribed, thank you!

[linnetmwd]

Before this I did a 6 month SEO course, and started watching your tutorials along with the course. Your incomparable, I seek your advice from Bangladesh.

[RottenPuppets]

Sam this is fantastic. THANK YOU! Now to try to internalize and apply it all.. A little foam and fleece will fly but this is a huge help.

[chetan]

Yes, Its a process & now I'm going to start work on this & follow all the steps so that I can get huge traffic. Thank You Ahref, Once again!

[TanChoonHong]

Thanks Sam. Great tutorial! I sure learned a lot from you.

[zeeshanahmed]

man I have started loving your work. you have streamlined my thoughts dear.stay blessed....

[sllamia]

Impressive amount of informations with the best presentation!!
Thank you for the effort you put in every video!
You have the best team there!
Best regards from Algeria!

[ernestosazo]

Hey, Sam Thanks for the reply. I'm talking about the actual tech moves. For example, . building your site connect your URLs to your home page. How everything technically comes together, Connecting the responder to squeeze page. I know it would be a long video if you provided all the details at once. Just the tech moves from your host to the responder to capture/squeeze page etc. Anyway, thanks much appreciated. Hey, one last thing your really good at teaching instructor/mentor. Precise to the point and easily understandable. I don't know how many times you had to do a retake but your good. lol I would take it to the next level. As a matter of fact I just scrolled down and read a couple of comments saying the same thing. lol

[marexibinsa]

I like your video presentation. It is informative too, at the same time. Thanks a lot for your guidance!

[IhsanSantoso]

Just subscribe ahrefs for 1 month, this video explains a lot of things for beginners like me. Thanks again sam

[vijaysinghkhatri]

Thanks for sharing this video. I love your tools.

[jeffpatterson]

Dude-I had to stop 🛑 this video and write this comment: Best. Keyword Video. Ever. Thanks ahrefs! I’m a customer and I love your content

[craigwalker]

Very valuable information for understanding how to measure keyword ideas, ranking difficulty and search intent. Thanks for the information