Keyword Research Tutorial: From Start to Finish

In this tutorial, you'll learn how to do keyword research that drives more organic traffic AND conversions.

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Additional Keyword Research Resources

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In this keyword research tutorial, Sam Oh goes through a step-by-step process to research keywords and map them to the buyer's journey.

You'll learn both basic and advanced keyword research tips to attract customers in every stage of their buying journey. Best of all, it's broken down as a step-by-step process.

First, you'll learn the four types of keyword categories, what they are, and how they fit into the sales conversion cycle.

Then we'll get straight into generating keyword ideas.

The keyword research tool used in the tutorial is Ahrefs' Keywords Explorer. You'll learn how to generate millions of keyword ideas and narrow them down into focused groups that target buyers based on search intent.

The next step is to analyze the top 10 Google search results for your target keyword. This will give you information on things like content format, search intent, and context of a topic.

Using the top 10 search results, you can also analyze how hard it will be to rank on Google for your target keyword. Sam goes over analyzing 3 metrics and finding a balance between referring domains, Domain Rating, and topical relevance.

Finally, you'll learn an effective way to find topics that are driving organic traffic to your competitors' websites.

Using this data, you can find low-competition topics as well as high traffic opportunities.

Timestamps:

1:03 Generate keyword ideas
3:20 Determine search intent for a keyword
6:19 Analyze Google's Top 10 search results
7:21 Measure ranking difficulty
8:07 Analyze topical relevance
8:56 Reverse-engineer competitors' traffic generating pages

#keywordresearch #seo #tutorial

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STAY TUNED:

[leonardoducer]

My brain is exhausted! I will probably rewatch this several times. Thank you!

[hanadechasa]

I finally found a video that actually tells u how to do it rather than what u need to be to do it thank you for that.

[muhammadsaium]

Your attitude of speaking is unbelievable. you are one of the honest tutor. cause you have a good teaching skills. I love your teaching.

[dual]

1:40 - 2:23. Damn. That was some insanely helpful content. Simple but so powerful. And obviously the whole video is a gem.

[affansiddhiqui]

I dont see anyone on youtube close to you when it comes to honesty

I admire and respect your work thanks for providing the vlaue

[markom]

This is definitely the best keyword research guide out there.

Keyword mapping explanation is simple and straighforward, even beginners like me could understand it.

Keep up the good work! 🔥

[grupovar]

The only one who could explain SEO like no one ever, after 325 years i've searching.

*THANK YOU SOOOO MUCH*

[piyushsharma]

You're one of the most honest tutor. Thank you!!

[YerryBalenzuela]

Your video was amazing. Not for 4 year olds, but a very unique approach. I was looking around and there’s longer videos but this one compacted 3 videos into one. I personally appreciate you keeping it straight forward

[ThePowerSuggestPro]

*You covered everything from start to finish, and it really helped me understand the entire keyword research process. Great job!*

[kunjalchawhan]

Wow! Really loved the analogy of speculating DR & RD to logically assess the practicality of ranking.

[EricVanBuskirk]

One of the best SEO videos I've ever seen. 1/2 of the reason is that ahrefs makes all other tools look like child's play. So I love it how you give totally actionable tips and stay always in the tool to show things that otherwise seem daunting for newb SEOs. I already started sharing this with some people I know that want to get into SEO or start their own online biz.

[Glow]

Man, thank you so much for all of the valuable content you put out. THIS is how it's done - a company who creates something highly useful AND shows people how to best use it / harness it's power.

[SJ-gjmx]

I spent two days on youtube searching to find a video on how to do keyword mapping, finally found a video that helped me with what I was looking for. Thank you.

[teachermade]

I'm learning so much about SEO and excited to bring more traffic to my blog with Ahrefs

[kandaman]

SAM OH..This is one of THE best if not THE best videos on KW Research I've ever watched. It take just a few mins to layout the concepts in SIMPLE terms for anyone to grasp. As always keep on CRUSHING IT!!!

[arliepeyton]

11 months later, I've tried all the SEO tools. This is one of 2 keepers!

[SeoquickUa]

Thanks, Sam. It's always useful. KD is the most important metric more than even volume. This metric helps a lot to promote simple keywords.

[kumargaurav]

Sam, your videos are awesome. They are informative and help a lot in understanding what needs to be done. Keep up the good work man.

[woocashky]

I've learned KW research with the Ahrefs's ("ey-hey-refs-es"?) og article on KW research that ranks on top of G. This one article paved 50% of the KW research groundworks for me - which is mindblowing when compared to average SEO articles. Later on, I found that the other 50% is bridging between your KW research - data compilation - content planning - KW input and tracking. And what they usually tell you about it is this - 8:34: "create some kind of spreadsheet"... Yes, you could just "Export" and you got a "spreadsheet", but how to link it to your work and organise processes around it is not that easy. Even "Blogging for Business" wouldn't talk about it extensively. The same is true for numerous SEO courses I've taken over the years. With tools and tutorials like Ahrefs finding good keywords is super easy and mostly for free. But organising KW data and planning your work around it is the next level that most "SEO gurus" can't even explain properly behind the paywall... Except for Kyle Roof of POP - he comes the closest to nailing the other 50%.