What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

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In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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Sam, these sessions are short, concise, and packed with useful info! Thank you! Coming at a perfect time as I'm coming up to speed on this topic!

dataventurer

Thank you Sam and ahrefs. Love your tool, videos, and newsletters :)

stephanierobbins

Thank you very much. Your courses are amazing and we suggest them to all our trainees!!!

izimedia-izimediagroup

Sam, yet another top notch video! Can't wait for tomorrow :)

udaynrynn

I had to sleep a lot today -- in bursts, to stay rested and refreshed -- but watching and taking notes on videos like these makes it feel like the rest of my life starts today.

aloevera

yet another amazing tutorial. you are making it so easy to understand. Loved it.

ashish

Sam this is just mind blowing how you organized this information precisely in a timely manner it is just appreciated well done and thanks to you and your team.
keep it up✨

iuqtuyc

Great video as always, Sam!
You just satisfied my search intent!!! :-)

kandaman

I like your video presentation. It is informative too, at the same time. Thanks a lot for your guidance!

marexibinsa

Sam, you are bringing the best values from this topic. I'm wondering if you will talk about (Featured Snippet) during the course. Thanks a lot

mohammedshoman

Your videos are so informative and the reason why I am an ahrefs paid subscriber. Keep up the great work.

kptrichard

Awesome video indeed. Thanks a billion

saidahmed

This is great Sam, thank you and the whole team for all the time and effort you put to create magnificent content. I find it amusing how practical and useful your advice is. It is easy for curious people and entrepreneurs to follow as it is for professionals within the industry. I learned much of what I knew from Rebekah May and I enjoy learning with you. I hope to keep seeing more about you and Ahrefs, Sam. Stay well and again, thank all the time on my behalf.

bimagency