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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

00:00 Intro
02:08 YouTube becomes TV
06:42 AI takes over
15:31 Wearables, Trying Orion
21:59 Future of Titles, Thumbnails, Subscribers
24:02 Future of Monetization
25:51 Takeaways
28:58 Meeting Mark Zuckerberg

[CinhoKnows]

i hate it. im a creator, AI user, tech early adopter, but I hate the AI avatar speaking for myself. thats where the art dies.

[DiamondDepthYT]

I'm really proud of this comment section for being so against AI.

[scilabus]

It's terrifying. If this is the future, I would not be a consumer of YouTube anymore (nor a creator).
Creation has value because its made by a human, it has heart and flaws. There is meaning.
When AI makes it, there is no intention, it's depleted of humanity. It's profit for profit between machines.
Let's be human.

[soupyvibes]

I don’t want to believe that people will watch ai generated YouTube videos, that’s kinda sad. I think the human connection is why people like creators

[verat]

there’s literally nothing exciting about these news and you guys are presenting it like a miracle lol

[taylorrowson]

The ai stuff sounds pretty horrible so far. At what point does “creator” just mean “content generator”?

[DrewLytle]

The future is not inevitable. It is not dictated by billionaires. It is created by all of us.

[peejjj]

“Your Scientists Were So Preoccupied With Whether Or Not They Could, They Didn’t Stop To Think If They Should.”

[dude.dans_]

I've been saying YouTube should publicly show Monthly Returning Viewers for a while now. I feel like adding this metric to our channel pages would help "fix" the inflated sub count problem and give viewers a more accurate reading on a creator's current influence.

[rsjonm]

I don't want to watch an AI disguised as Johnny Harris. I want to watch Johnny Harris.

[itsAustinGreen]

The only AI tool i’d ever consider using for my channel would be auto voice over dubbing for different languages, that feature would instantly expand the number of people youtube could serve every video to

[Pezomi]

These kind of conversations are so interesting because the original low barrier to entry was because people were just doing this to goof off and have fun, channels are now engineered in advance with a path to monetization and making it a business. It's intrinsic vs extrinsic motivation, there are still plenty of amazing YouTubers that are making videos they want when they want that aren't beholden to some sort of audience of business plan and they are arguably some of the best content creators out there because the passion and love hasn't been washed out by algorithms, AI, three editors, and A/B testing thumbnails all day.

[RJMBricks]

at that point it’s not even creators creating, it’s an algorithm replicating, sounds horrible.

[judahmoar]

AI youtubers completely undercut the core appeal of YouTube being authentic and less corporate

[lukafilipxvic]

Most people watch YouTube because it is the anti status-quo to streaming sites.
It’s where people create content with a human touch.
YouTube on TV is a completely different environment because of how hard it is to flick through content.

[DiamondDepthYT]

Early adopter of AI here. I don't like how AI is going. I used to use it as a tool, heck, I still occasionally do. But it is NOT a creator. Don't use it for brainstorming. Don't use it for content creation as a whole. Use it for tips. Use it for access to info easily. A search engine, basically. Don't AI generate content. It's disingenuous and the exact opposite of creative.

[nspill]

The AI takeover section feels straight out of Black Mirror

[TejasHullur]

Thank you guys for the feature! 🥹 The connected TV element is exciting but I agree with Colin, can be intimidating for newer creators. I was someone who did ONLY shorts for two years and if you told me even last year that I would spend 6 months on one project, I wouldn't believe you. All to say, YouTube is in a cool spot where Shorts allowed me to create fast feedback loops to learn quickly... but also a place where I can showcase 20 - 30 min documentaries that are so fulfilling to make!! Keep at it my attractive lads.

[koketsok]

My favorite thing about YouTube is its un-serialized nature. A creator makes a 2 hour vid on a video game I have not cared for then next few vids makes breakdown on creative credit and plagiarism. sometimes 1, 8 hour video is better paced than a 4 part series as not everything needs to be a series.I am not saying I dont like them, but thats what I got to Netflix, Disney+ etc for, I come here for armature deep dive documentaries, hobby commentary and regular people sharing their passions, and videos tutorials that solve that one obscure niche problem uploaded by someone 12 years ago on the worst camera possible.

[bhavikn]

Nobody will watch a video if they know that it is a.i. The general consumer is already so fed up with how much ai is being thrown into our face, that they will just stop watching content. I really don't want to talk to an A.I version of Samir.