Canceling THIS Car Was Toyota's Biggest Mistake... EVER

In the early 2000s, the automotive landscape was changing.
For the first time in over twenty years the average age of a new car buyer had trended downwards, leaving automakers scrambling to capture the hearts and minds of a new generation of drivers.
See, marketing towards a younger audience wasn’t a new thing in the car world, automakers had been doing THAT since the ‘50’s -
But the truth is those ‘fresh, youthful, world is your oyster’ campaigns were never actually aimed at young people.
No.
They’re for the consumers that actually have enough money to buy a new car, the 40 somethings - Truth is it’s easier and far more profitable to make older people feel young by designing and marketing cars that FEEL like they’re aimed at a more youthful audience.

Just think back to pretty much any car commercial you’ve ever seen.
It’s all young attractive people, with brand new cars most of them could never actually afford.

Honda, Nissan, Chevrolet, Ford you name it - it’s the old adage that sex sells.

But Toyota, decided to take a bold leap into the unknown with a pretty daring experiment.

And for the second time in the brand’s history took a big gamble that this time, ultimately failed.

This is the story of Scion

#scion #toyota #ideal

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[dragonwithak]

My dream car is the new gr86 and I'm glad toyota is still giving us FUN manuals for relatively affordable prices

[thebluexb]

I've loved driving and modding my xB for the past 8 years! Scion had its time and place and definitely left its mark on the auto industry with its dealer model and options for customization but Toyota let the brand stagnate for too long and it lost its charm with young buyers towards the end.

[Sal-kknk]

So the reason Sicon failed was bc of the 2nd largest upwards transfer of wealth in US history that destroyed the average American’s buying power, further killing the American dream.. got it

[Chriskary]

Imagine the scion Supra 😂 or the scion GR Corolla

[JustLikeParadise]

I worked at a Toyota dealership and I just passed the scion area of the store. I was driving an FJ and wasn't looking for a line like that. I rented an IQ and really enjoyed it. Now in 2023, Saw a tC RS 8.0 and immediately had to buy it. Funny how things work.

[OnasaD]

*All I want is the ability to purchase a GR Yaris in the USA*

[Tieaga]

I remember wanting a tC. But I was 19 and got a Cobalt instead because it was $3k cheaper and definitely made an impact on what I could afford. I worked 32 hrs at a gas station and went to college full time. No way I could've afforded a $17k car even after I put $2.2k down on my Cobalt with no credit history. I really wanted an s14 which was the same price as the Cobalt at the time but my old man refused to cosign for a used car and I didn't have enough time to save up for the $4k Civic I found with a fart can. Kinda glad I missed out on that Civic in hindsight lol

[jonathanwstx]

I had a 1st gen xB when I was 25, lowered on wheels and a system, I even joined an all Scion car club..I guess the marketing scheme worked on me

[superpandabacon]

Scion will definitely not work today. With dealers marking up the FRS when they first came out, I wasn’t able to get one. Fast forward to today, when everything costs so much more and dealers adding even higher markups on models on high demand, only those with crazy enough to pay will be able to drive off with them.

[abingeorge]

Tbh the Scion brand should have continued, I loved it

[SeekerOfLight]

My wife came with a scion XB, that made me get a scion tc as a work car it was great, I still love that car. I had to trade it in for a Subaru Crosstrek as a family car. That's also amazing. But now days the XB is my work car and it does exactly what you think it would and should do. With zero driving fun. It is great, for what it is. But it isn't a rollercoaster for sure

[vinnycent]

Yes Scion is gone now, but those 16-18 who brought them are now 30 creating a new generations of car lovers. I am one include and still loving/modding my 2013 FR-S and 2014 tC.

[MemosGarageAZ]

Team ScionTific in the Hahaha, the good old Scion days, what a ride that was 😃. Thanks guys for bringing back some awesome memories.

[TheThinkInstitute]

Great video. I wanted the xB in my 20s, and I finally got one when I turned 40.

[RevoEvo]

They let Kia win the boxy car segment with the Soul which may or may or be discontinued. The second Gen Xb was left to stagnate and was a massive departure from the first gen.

[fixyourautomobile]

The Celica GT-S with the 2ZZ-FE is a seriously fun platform. 0-60 in 7.6 seconds is pretty impressive for a 1.8L with no turbo on regular gas.

[freddysevolution]

They had some of the best mixtapes when they had the A/V project.

[tanjble]

Honestly don't know any teens that can afford to buy new cars in today's market.

[TheMoukis]

Toyota needs to bring back a budget AWD or RWD 2 seater car similar to a kit car. Customers would be able to customise their engine options and give them the sense of driving a supercar that they would never afford to buy.

[Goku_Just_Sayin]

The generation Scion tried to capture is older now, and would more than likely be looking for the Crown brand of Toyota, a more up scale brand other than Lexus that could catch your eye with the Sporty concepts being shown today 🙌🔥