Google Tag Manager & Google Ads Conversion Tracking Full Course | Step By Step Tutorial For 2024

Welcome to the ultimate step-by-step tutorial on Google Tag Manager and Google Ads Conversion Tracking! In this comprehensive course, we'll guide you through everything you need to know to successfully set up and manage conversion tracking for your Google Ads campaigns using Google Tag Manager.

Whether you're new to digital marketing or looking to sharpen your skills, this full course covers the essential concepts and practical steps to ensure you're accurately tracking conversions, optimizing your ads, and maximizing your ROI.

0:00 Introduction
0:21 Setting Up Google Tag Manager
01:30 Linking Google Tag With Wordpress Website
04:10 Adding Up Variables
05:00 Conversion Linker Tag
6:26 Cookies Plugin & GDPR Compliance
11:21 Setting Up Triggers For Calls, Lead Form & Whatsapp
23:40 Google Ads Conversion Goals & Tags
34:10 Workspace Preview & Tag Assistant
37:10 Conclusion

What You'll Learn:

Introduction to Google Tag Manager and its benefits
How to set up Google Tag Manager from scratch
Creating and configuring tags, triggers, and variables
Implementing Google Ads conversion tracking using GTM
Best practices for tracking multiple conversions and goals
Troubleshooting and verifying your setup for accuracy
Real-world examples and advanced tips to optimize your tracking
By the end of this tutorial, you'll have a complete understanding of how to use Google Tag Manager and Google Ads Conversion Tracking to take your digital marketing efforts to the next level.

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#GoogleTagManager #GoogleAds #ConversionTracking #DigitalMarketing #StepByStepTutorial #FullCourse

[murtazabhutta]

Came to this video through your LinkedIn post. I am saving this for my clients. This is one of the most common issues I have seen in clients' accounts. Thanks.

[ServiceAdHunt]

Hello sir, great video everthing works fine except the button for to send the lead form is bugging on my website because there are two trackings, the yes cookie and the header and body code, do you know how to fix this? Thank you!

[andrewschaeffer]

Hello again David, great stuff. Just thought I'd suggest for your sake down the road that having a class trigger sounds like a WAY better idea than using the text. That way, if the client wants to change a number or any text-related thing, you won't have to change anything in Tag manager.

Or, is there something bad about using class names as triggers?

[hbh]

What an amazing video man. Thank you so much. One quick question : if the status stay inactive, what should we do to make it active ?

[andrew_schaeffer]

Great video! found it through linkedin as well. Question - Does Google Analytics pick up all the things done in Tag manager, or would I need to configure that as well to show me data about tag manager?

[Jahangir-vc]

This is an excellent content. First time ever I am using google tag manager and I have done it. All the tag were fired. in terms of lead form I filled it and send it and its fired. so my question is as long as fired its okay?