Google Tag Manager Tutorial for Beginners (2024) with New Google Tag

A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4). This includes the new Google Tag template in GTM.

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1 hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll use Google Analytics 4)
- How to make sure that your setup works properly
- And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.

=== TIMESTAMPS ===

00:00 - Intro
00:46 - What is Google Tag Manager?
04:14 - Create an account and container
06:30 - Account overview
10:17 - How to install Google Tag Manager
14:28 - Tags, triggers, and variables
18:07 - Quick introduction to Google Analytics 4
24:40 - Tags. Tracking pageviews with Google Analytics 4
28:40 - Testing tags
32:20 - Publishing tags
34:40 - Implementing custom scripts
37:58 - Quick introduction Google Analytics 4 event tracking
42:34 - Triggers
48:47 - Event tracking (with GA4)
01:00:09 - What you should do next

⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐

✭ Free E-book: Google Tag Manager for Beginners

✭ Course: Google Tag Manager Masterclass for Beginners

=== LINKS ===

✭ Video: Google Analytics 4 tutorial for beginners

✭ How to install Google Tag Manager

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it

✭ Chrome Extension: Tag Assistant Companion

✭ Documentation: Automatically tracked events in Google Analytics 4

✭ Documentation: Google Analytics 4 recommended events

✭ Documentation: Enhanced Measurement Events

📕 Free e-book: Getting Started with Google Analytics 4

✭ Wordpress plugin: GTM4WP

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googleanalytics4 #googletagmanager

[BenedictHensley-mqvc]

You putting this up for free is actually clutch - praise to you

[karmenpintar]

Finally someone qualified to accurately show GTM and GA4 flow. What about linking to Google Ads? I would be happy for a more detailed presentation of the connection between Google Ads and GTM + Remarketing.

Thanks for the great posts!

[gicarol]

I love that you explain everything in detail, slow and patiently like teaching a toddler, EXACTLY WHAT I NEED! lol, thank you!!

[francesf]

amazing! Finally understood how GTM and GA4 work together. Thanks for the great video tutorial.

[dtps_champion]

Thank you for keeping the guides updated

[stepaheadweb]

Julius, all I have to say is, Google must drive you nuts with all of the changes and updates, that force you to keep re-doing the same or similar tutorials over and over. LOL But we all appreciate your work and help tremendously. I was on one of your tutorials, then it said .. go here for a new one .. then it said, wait .. go here for the newer "new" version. I was just laughing. If it seems to drive us crazy, I can only imagine you having to keep up with all of this. I hope you're laughing as these changes occur instead of getting frustrated. Thanks again bud. Wonderful job. 😀

[ronaldv.]

I failed to setup Google Analytics with GTM using intuition (I've done it in the past), then reading Google support pages, I don't know if it's misleading or plain wrong. I didn't know where to get the tag ID. This tutorial saved me. Thanks!

[silverploompuu]

Thank you for the tutorial! Crazy how opposite of user friendly this setup process is for the average user, feels like you should study the setup process for half a year to really feel confident that you've got a grip on it.

[malcolm]

Thank you for such in depth tutorial, much better than UDemy courses out there.

[lilyann]

This helped me prep for an interview so I can sound at least somewhat knowledgeable….you described things very clearly with super helpful visuals thank u so much

[YorkshirePork]

Omg I finally understand it now. A tag is for each action. I was trying to use a single tag for each platform and adding multiple triggers to it for different events. So I need a new tag for each event on each platform with a trigger of custom event. Thank you

[ediej]

Thank you for the video. I am a digital marketer, SEO specialist and web designer. I did study the fundamentals in GTM but never got to use the knowledge so this video is a great refresher.

[sylwiabandura]

The best of the best. Finally understood how GTM works!

[seven]

This was awesome, the step by step walk through Creating "Triggers", then "variables", then "tags" was super helpful for someone with minimal coding experience.

[FiestaConsultants]

amazing content and explained in such detail and structure. hardly you get so motivated to comment someone after a tutorial -- great work

[MLATX]

Thank you so much for this! The Google training is light on the important details. Their approach is, "Do x and it just works" but it is much more complex than that. For example, they suggest using Purchase events but provide no more detailed background, as if simply enabling the purchase event automagically provides purchase information without being set up and configured for the correct triggers and variables on your website.

[drumhead]

Thank you so much for the video Julius, really helped me to understand the basics of google tag manager

[Binks]

You are amazing, I watched every step and you made it super simple. Please never stop creating!! thank you thank you thank

[SpitfireDance]

Your video was so helpful! I was flailing around going from tutorial to tutorial learning bits and pieces until I found this. Thank you!

[bernhardsmuts]

Great info! Thanks for the video, it's well appreciated!