Google Tag Manager Tutorial for Beginners (2023)

✭ A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4)

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1 hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll use Google Analytics 4)
- How to make sure that your setup works properly
- And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.

=== TIMESTAMPS ===

00:00 - Intro
00:46 - What is Google Tag Manager?
04:14 - Create an account and container
06:30 - Account overview
10:17 - How to install Google Tag Manager
14:28 - Tags, triggers, and variables
18:07 - Quick introduction to Google Analytics 4
24:40 - Tags. Tracking pageviews with Google Analytics 4
29:24 - Testing tags
33:05 - Publishing tags
35:25 - Implementing custom scripts
38:43 - Quick introduction Google Analytics 4 event tracking
43:19 - Triggers
49:33 - Event tracking (with GA4)
01:00:56 - What you should do next

⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐

✭ Free E-book: Google Tag Manager for Beginners

✭ Course: Google Tag Manager Masterclass for Beginners

=== LINKS ===

✭ How to install Google Tag Manager

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it

✭ Video: Google Analytics 4 tutorial for beginners

✭ Chrome Extension: Tag Assistant Companion

✭ Documentation: Automatically tracked events in Google Analytics 4

✭ Documentation: Google Analytics 4 recommended events

✭ Documentation: Enhanced Measurement Events

📕 Free e-book: Getting Started with Google Analytics 4

✭ Wordpress plugin: GTM4WP

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googleanalytics4 #googletagmanager

[LhFe]

about a year ago i tried to research and understand google tag manager and analytics and i was truthfully reduced to tears multiple times because info was so scattered and hard to grasp no matter how many times i read the documentation i felt like it was hopeless so i payed lots of money for a developer to do it for me only to realise that they actually didn't implement anything correctly and i wasnt able to make sense of data at all. skip to meantime, i find this video and i understand all of it ! its clear, its simple, its precise, its USEFUL !!! i can't thank you enough for making this video !! you feel like my savior right now tbh no exaggeration im so lucky that i found this video

[clintonisidore]

Big man, I have watched all your main analytics related course. Just today, due to the client I working with. I was just about to rewatch the Google tag manager video before starting. But lucky I just saw notification for this new one. Awesome content.

[danielurespi]

El video más completo que he encontrado en youtube sobe GTM. Gracias por el video!

[arturock]

incredible tutorial, 3 hours doing a lot of changes and finally understanding what im doing. I'll go for the complete master class. Thanks for your time and dedication.

[Chatu-eyuy]

This is the best tutorial so far, I was very confused about variables and did check multiple videos and nobody explained it so well as you did!!! Kudos!!

[Eddietechpromos]

This guy has really mastered the game - I watched his videos and really got a lot from his tutorials

[xuxaale]

I've been following your step by step procedure. It's taking me a lot of time because I don't have the full access, I have to message back and forth their team to set everything. Honestly, this is very helpful . High five to you!

[VickyLashenko]

Thank you so very much for taking SO MUCH TIME and making this incredible step by step tutorial for FREE <3 AND UPDATING IT! THANK YOU! <3 SO SO HELPFUL! This world is a better place because of people like you!!!

[stevenmuller]

Yet again you make complex GA issues easy to follow. Thanks

[janrc]

Thats the best explanation I have ever seen for GTM!!!! Thanks a lot!

[TheSlatonTeam]

Thank YOU this has been the most helpful video I've watched over the past few years! Yes YEARS

[boomboom-pro]

Super technical, but amazingly explained. Thanks.

[MrGmermigkas]

Thanks a lot man! Incredible walkthrough! Greetings from Greece

[amayah]

Another GTMania night. Thanks For getting me thru. You are the best 🎉

[alejandrofreteszayas]

Always rocking Julius! Cheers up to you

[TIRehabs]

That was a gold and you are a saviour. Thank you so much

[vuthuybaoanh]

It's very clear and really helpful. Thanks from Vietnam🥰

[katef]

Hi thank you for this, I have one question please? At 14:16 you said to add the GTM code to every page of the website. But what if it has hundreds of pages, is there a better way, like adding it to the <head> of the header.php? Thanks!

[bagmanCF]

Thank you for such a useful tutorial. Now I am not so scared to implement GTM on my website.

[dawid-dyrcz]

Thank you very much for this tutorial.