Google Tag Manager Tutorial for Beginners (2022)

A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4)

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1.5-hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll use Google Analytics 4)
- How to make sure that your setup works properly
- And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.

=== TIMESTAMPS ===

00:00 - Intro
00:34 - What is Google Tag Manager?
05:00 - Create an account and container
08:32 - Account overview
12:36 - How to install Google Tag Manager
16:45 - Tags, triggers, and variables
22:10 - Quick introduction to Google Analytics 4
32:07 - Tags. Tracking pageviews with Google Analytics 4
37:59 - Testing tags
48:36 - Publishing tags
53:06 - Implementing custom scripts
55:39 - Quick introduction Google Analytics 4 event tracking
01:03:41 - Triggers
01:11:39 - Event tracking (with GA4)
01:32:14 - What you should do next

⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐

✭ Free E-book: Google Tag Manager for Beginners

✭ Course: Google Tag Manager Masterclass for Beginners

=== LINKS ===

✭ How to install Google Tag Manager

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it

✭ Video: Google Analytics 4 tutorial for beginners

✭ Chrome Extension: Tag Assistant Companion

✭ Documentation: Automatically tracked events in Google Analytics 4

✭ Documentation: Google Analytics 4 recommended events

✭ Documentation: Enhanced Measurement Events

📕 Free e-book: Getting Started with Google Analytics 4

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googleanalytics4 #googletagmanager

[jasonsebring]

This is actually super useful for a programmer like me seeing google tag manager for the first time and understanding how to communicate with the marketing team on how this works!

[mackbugsy]

SUPER THANKS for your detailed presentation! I am new to this side of my experience, and you put me at the next level. Keep up the GREAT effort for helping us out here!!

[KGingeri]

I have been around the interwebs and YT a lot looking for learning resources.
Everyone has different learning atyles of course, but your teaching connects with my brain so well!
Thanks so much! Subscribed and will look into some of your courses as well!

[javierignaciomezalabarca]

first time i really understand how all this google tracking system works. To be honest, i was avoiding the documentation cause its really confusing for me as a beginner, but your content is really easy to follow and well explained. Thanks a lot for your work!

[dagdevirenfatih]

You really know how to make someone deeply understand technology. Great job 👏

[mariaemeliano]

YOU'RE A HEAVEN-SENT! THANK YOU FOR THIS! I PAID 100 BUCKS TO LEARN ABOUT THIS COURSE BEFORE BUT I DIDN'T UNDERSTAND ANY OF IT. HAHA BUT NOW, IT'S MORE CLEARER AND YOU EXPLAINED IT REALLY WELL, PLUS EVERYTHING I NEED TO KNOW IS IN ONE VIDEO, MY THOUGHT OF TRAIN DIDN'T BREAK

[bestmassagedc]

Your work is much appreciated. Very easy to understand everything you teach!

[c.w]

Straight to the point thank youuu! Love learning yet another digital skill!!!

[tonybottrell]

This was great. I have a lot to learn yet, but I'm finally starting to see the light.

[yasinbahadori]

I really do appreciate the time, effort and precision spend on making these video tutorials. Thank you so much <3

[jameslee]

Excellent Overview - Nice pace. Just the right level of details.

[Dedication]

Man people like you are amazing, thank you very much for your time, much appreciated

[a.d.]

Just wanna say that I'm a marketer who has never worked on Tag Manager before, I'm Italian so English is not my mother tongue, and yet I'm able to follow your tutorial and I'm already making small progresses in Tag Manager. Subscribed. Well done and thanks!

[ahmedali-bums]

Amazing work, generous information, i have watched it 3 x times and am sure i will be watching it more and more, you made my head spinning, certainly will be joining your master class soon. Thanks a million for the great work, well articulated and organized information. peace !

[esakib]

Thanks, sir. You just made the best tutorial on YouTube for free💛💛

[shwetamahindrakar]

Very informative and detailed. Thanks much

[ebiznessonline]

Great information. Very helpful
Thank you!

[olenavashchenko]

Thanks, A LOT! Beneficial and clear explanation

[familyfuntech]

Amazing tutorial. It helped me so much

[kamez]

Wow such a great explanation 👏 much appreciated. Thanks!