Google ads conversion tracking with Google Tag Manager (2024)

Learn how to track conversions with Google Ads and Google Tag Manager.

In this video, I will explain:
* the basics of Google Ads conversion tracking
* how to setup Google Ads Conversion Tracking with Google Tag Manager
* How to send user-provided data together with the conversion (Enhanced Conversion)
* how to test your Google Ads conversion tracking setup

In this video, I presume that you have already created a Google Ads account.

=== LINKS ===

⭐⭐ JavaScript for Google Tag Manager course ⭐⭐

⭐⭐ Google Tag Manager course for Beginners ⭐⭐

⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐

📕 Free e-book: Getting started with Google Tag Manager

✭ Guide: Google Ads conversion tracking with GTM

✭ “Thank you” page tracking

✭ Form tracking with element visibility trigger

✭ AJAX form tracking with Google Tag Manager

✭ Cannot See the Google Tag Manager Option in Google Ads Conversion?

✭ Chrome Extension: EC assist

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googletagmanager #googleads

[EthanGray-jy]

Everything is clear. Brief and clear. No water. Thank you)

[nicolaleone]

Helpful video, I'm glad to notice that it seems I got everything covered about this topic. Didn't know the EC Extension though, I'll test it. Thank you so much!

[HugoTran-fu]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[JontrayMitchell]

Clear and understandable, I wish there was more information like this.

[tenners]

Thank goodness for your information, sir! Very helpful. I remain unclear as to why Google has made it so complicated to simply track basic interactions/conversions? They have become quite obtuse w.r.t. their tooling in my humble opinion. Lots of unnecessary complexity.

[lucam]

Thank you very much for sharing and for the accuracy of the information you provide.

[DarkOverFlowOverflow]

in just 4-5 days you got me from having no idea how to use GA4 to intermediate in GTM and GA4 obviously 18h days but yeah.. hah! obviously got an IT background so i had that advantage as well

[chriscarrollj]

Great video! Very helpful... Thank you!

[SandwichMerguez]

EC assist is really useful, thanks for sharing !

[AnalyticsAbir]

This is a very helpful video. Thank you for taking the time to create it and share it with us.

[ozgurozencom]

Thank you very much for your valuable video, professor. Is there one specifically for shopping conversions, or will a new one be coming out? I'm setting up the conversions, but I'm making a mistake at some point. I'm eagerly awaiting your video.

[ShaneMurtaghDigital]

Great Video Julius. Would you be open to making one on the tags "still running" issue? Having trouble currently tracking my Google Ads conversions with them.

[gregorymarkin]

Hey Julius, thanks as always! What would you say about the need to now load the Google Ads Tag, like in GTM alongside the GA4 Tag? I raised this topic in your community on FB, and most people are saying it’s now mandatory unless you link Google Ads and GA4 directly.

[KyouKo-xg]

Good Video, I have a question, what is the 「Google Tag 」mean, in the 5:01, in the Google Ads Part ？
We already use 「Google Ads Remarketing」, what is that Tag ？

[hintthegem]

Great video! I'm european but I can not find the link for consent mode. Do you video for this as well?

[surajdhas]

please set all video chronologically or step up setup from beginning to end

[AnalyticsAdborg]

how do you import goals now with the new UI?

[michalkvasnica]

How would you deal with Purchase Google Ads tag if GTM says it's Still running and it doesn't work or writes any data in Google Ads?

[tinamangus]

“Use google tag manager” has disappeared, any solution for this pls

[emiliasklabinsky]

What if we dont have access to developers and we need to create DLV email/phone for User provided data?