Google Tag Manager for Beginners 2023 (FULL COURSE)

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

Curious to know how this works? Well, it is quite simple:

Information from one data source (your website) is shared with another data source (Google Analytics) through Google Tag Manager.

Want to learn how to start using it? You are in the right place since we have created this full course for you so that you can start tracking right away.

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OUTLINE

00:00 - Introduction
00:37 - GTM Overview
04:05 - Deploying a Tag and Preview Mode
08:17 - Setting Up GTM
10:55 - GTM Installation Instructions
11:52 - Installing GTM on WordPress
13:22 - Verifying GTM Installation on Your Website
16:55 - Installing GTM via Plugin
20:34 - Deploying a GA4 Tag on GTM
26:55 - Deploying Facebook Meta Pixel Tag on GTM
28:57 - Deploying Google Ads Remarketing Tag on GTM
33:17 - Creating a Custom Trigger on GTM
35:40 - Connecting Custom Trigger to a Tag
38:04 - Setting Up an Add-to-Cart Event Trigger
43:05 - Setting Up a GA4 Add-to-Cart Event
45:41 - Google Ads Conversion Tracking
49:46 - GTM Data Layer Variables
57:52 - How to Continue Learning GTM?

[EddieCarter]

Very good video. I think I have my web pages set up and tracking now... MUCH better than before. Excellent information

[sanilnair]

Hi,
Thank you for making this video...
Just a small suggestion... Please use the yellow cursor for such tutorials.

[tommywalksagain]

Hey @measureschool what is the benefit of binding the Click Text - Add to Cart to the Facebook Pixel and not just creating a stand-alone version? Does this pass some extra details over to your Facebook account that is important for you? Thanks.

[yl]

Hi, thanks for the tutorial, I wonder if you could answer a question. If I already have my GA4 linked to my site, do I need to disconnect it so that GTM counts page views etc. and avoid duplicating those views? I have a G Site Kit on my website, and both GA4 and GTM have been connected. A Google rep said that I shouldn't disconnect GA4 and it's already counting everything, but I feel like he knows just as much as I do LOL I would appreciate your take on this, thanks.

[colinfrost]

Seems that others say the second snippet of code from GTM is not important? For those not using Javascript to view websites (VERY few people). Any guidance?

[khach.m]

Great video! Any plans for a similar video for Cloudflare's Zaraz?

[equiposInn]

I just set up FB CAPI through Google Tag Manager and it´s working, however FB says events matching quality is bad, I don´t have a clue what to do

[Felastinos]

Guys, there is no option for google tag manager on 53:11....

[crazysd]

I am not able to see "Configure" menu in my "Google Analytics" account, Please help. Thank you

[miracbalci]

0:54 A qualidade do serviço prestado pela empresa AUTORIDADE SOCIAL em impulsionar redes sociais é impressionante. RECOMENDO