Google Tag Manager Explained (Why You NEED IT)

Google Tag Manager is a free tracking tool every website should use. Here’s what it does and how it can help you optimize your traffic and sales.

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📔 Table of Contents:
0:00 - Intro
0:24 - Tracking Flow
2:16 - Tracking Organized
3:46 - Tracking Plan
5:07 - Outro

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Google Tag Manager Explained (Why You NEED IT)

Wondering What Is Google Tag Manager and why should you use it? This video will tell exactly how you can utilize Google Tag Manager to grow your business. After watching it you will know what google tag manager is for, why use google tag manager and how is google tag manager related to google analytics...

According to Google, GTM is a tag management system that includes the same functionality as global site tags and allows you to configure and deploy tags on your website or mobile app using an easy-to-use web-based user interface. Tag Manager also supports tag organization and version control, as well as third-party and community-developed tag templates, as well as enterprise collaboration and security features. Tag Manager optimizes tag deployment, reduces tag configuration errors, and allows you to instantly modify and deploy tags on your site via a web-based interface.

Google Tag Manager (GTM) is a powerful tool that gives marketers the ability to create and manage tags on their website. However, GTM can be difficult to use for beginners because it has many confusing features and tools. Google Tag Manager is a free tool from google that makes tracking easy and fast. We've created this guide to walk you through the process step by step. With google tag manager all tags are managed in one place allowing an individual to install tags without manually editing their website code.

Through this video, you will discover more What Is Google Tag Manager can do for your business. Google Tag Manager is a great tool for marketers, but it can be hard to understand how to use it. It needs a learning curve, but this video will explain in the simplest way possible What Is Google Tag Manager.

If you're using GTM but are struggling with how to make your analytics work correctly, then this guide will help you get started.

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[JasonAWhaling]

Comment down your questions about Google Tag Manager.

[tcompound]

I've watched 10 different Tag Manager videos on YouTube, and all of them left me confused about what Tag Manager is. This is the best explanation I've seen on Tag Manager. It's simple and straight to the point.

[GrowWithWill]

Google never failed to surprise me with these underrated plugins they actually have! Thanks for sharing this, Jason.

[hrznn]

Thanks for the explanation. As a software developer I inherited a project that uses GTM and GA4 stuff, that needs some serious refactoring, and I had no clue what GTM is. Now I somewhat know what I'm dealing with. That said, this just made me dislike this whole tracking, advertising, sales, etc shenanigans even more than I already did.

[dlred]

Thanks for a clear concise explanation. So helpful!

[insuranceproducers]

thank you -- you explain it better than chatgpt

[winningtech]

Thanks a lot for the content. I got a lot out of it

[garyedwards]

Thank you for the information. Question, I have set up a Google Ad, however, it keeps saying 'my ad can show, however, there is a problem, fix it'. The problem they refer to is, a) I need to add 'Google Tag' & b) 'set up conversion measurement'. My question is, if I do not set up 'Google tag & Conversation Measurement', does it impact my AD being seen by people? I have a Canva website with a link to a Google Form for people to fill out, so not sure how I can set up Tags and conversions.

Look forward to your insights.

Gary

[paulsimmang]

Question. You mentioned GT (as an example) will notify social media platforms about a sale. I do not understand...why would you want a social media platform to know about a sale? Thank you and sorry for the uninformed question.

[shafatamin]

Can you please explain what is the difference between UTM parameters and GTM conversion tracking? I'm pretty familiar with GTM but still confused with if I need UTM or not?

[TheAngelinaJo]

Hi, Jason, a can google site as landing page can be tracked? Tag manager can help tracking google site which used as landing page?

[Melinsdomain]

Does this work well with systeme? or would this work with systeme?

[IbrahimMayowa-oz]

Thanks for the training please can I have your WhatsApp contact I wanna discuss more with you