Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love IT(Book Review)

You think your offering is great, but does anyone else agree with you? Put everything you thought you knew about placement out of your mind. You don't have to follow trends, compare yourself to the competition, or try to get the most customers to buy your goods for it to be successful.

What is it then? April Dunford, an expert on placement and tech executive, will tell you more.

Her new book, Obviously Awesome, tells you how to find your product's "secret sauce" and then sell that sauce to people who want it. Dunford is an expert on how to break through the noise in a crowded market because she has spent years as a startup executive and consultant. She has launched 16 products as a startup executive and worked on dozens more as a consultant.

Dunford's book is both entertaining and informative because it is full of funny stories and interesting case studies. Some of the most important things you'll learn are:

- The Five Elements of Effective Positioning - How to connect an audience right away to the value of your offering
- How to decide which market is best for your goods
- How to use three different types of positioning to your benefit - How to use market trends to help buyers understand why buying right now is important

If you're an entrepreneur, marketer, or salesperson struggling to bring new goods to market, Dunford's advice will help you find your success so that your customers can too.
"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, and Love It" by April Dunford is a guide for businesses that want to create a strong product positioning plan. There are 12 chapters in the book, and each one talks about a different part of product positioning.

Chapter 1: What is Product Positioning?
This chapter explains what product positioning is, why it's important, and what the benefits of a strong positioning plan are.

Chapter 2: The Elements of Positioning
This chapter talks about the most important parts of product positioning, such as the target market, the category, the unique value offering, and the alternatives that your competitors offer.

Chapter 3: The Benefits of Great Positioning
This chapter talks about the benefits of good product placement, such as more sales, happier customers, and a bigger share of the market.

Chapter 4: The Risks of Poor Positioning
This chapter talks about the risks of not presenting a product well, such as losing sales, making customers confused, and failing to launch a product.

Chapter 5: Positioning Mistakes to Avoid
This chapter talks about common positioning mistakes and how to avoid them, such as not knowing your target market, having a weak or unclear value proposition, and not setting yourself apart from rivals.
#marketing #easymarketing

Content Creator: 📝 Aysun Ibadova
Voiceover author: 🎙️ Jeremy G.
Animation author: 🎨 Esmira Guliyeva
Sound editor: 🔊 Mahluga Taghiyeva
Project manager: 📊 Kamran Tagiyev