Audiobook Summary: Obviously Awesome (English) April Dunford

"Obviously Awesome (2019)" is a definitive guide to expertly positioning products. Drawing on 20 years of B2B tech marketing experience, the book offers practical strategies for effectively showcasing a product's distinctive features to the appropriate target market.With over 20 years of marketing experience, April Dunford is renowned for her proficiency in positioning B2B technology products and successfully bringing them to market. She is also highly sought-after as a consultant, speaker, and advisor in the tech industry.Marketing & Sales, Productivity, Entrepreneurship, Management & Leadership