Obviously Awesome : A Must Read Book on Product Positioning

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If you haven't read Obviously Awesome by April Dunford, I dunno where you've been, but you have to read it.

She explains her product positioning process from scratch.

As April explains: Product positioning is NOT marketing, a tagline, your point of view, a brand, or your vision. In her book, April provides a clear way to position your product so people actually want and buy it.

Its a must read!

Check out Aprils YouTube channel: @positioningshow

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Hi Talia, could you recommend any other books? 🙃

Luca-uirn