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Obviously Awesome : A Must Read Book on Product Positioning
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If you haven't read Obviously Awesome by April Dunford, I dunno where you've been, but you have to read it.
She explains her product positioning process from scratch.
As April explains: Product positioning is NOT marketing, a tagline, your point of view, a brand, or your vision. In her book, April provides a clear way to position your product so people actually want and buy it.
Its a must read!
Check out Aprils YouTube channel: @positioningshow
Join the Conversion Corner newsletter and get a free 5-day course on emotional marketing plus a comprehensive guide to Writing Landing Pages that Convert
She explains her product positioning process from scratch.
As April explains: Product positioning is NOT marketing, a tagline, your point of view, a brand, or your vision. In her book, April provides a clear way to position your product so people actually want and buy it.
Its a must read!
Check out Aprils YouTube channel: @positioningshow
Join the Conversion Corner newsletter and get a free 5-day course on emotional marketing plus a comprehensive guide to Writing Landing Pages that Convert
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