filmov
tv
Obviously Awesome w/ April Dunford
Показать описание
A bonus session from @demandcurve's annual Growth Summit. We speak to April Dunford, author of Obviously Awesome. April is one of the foremost brand positioning experts, having worked at fast growing startups for decades.
Where to find April:
Where to find Demand Curve:
Timestamps:
(00:00) - Introduction
(00:52) - Origin Story
(03:16) - When to Do Positioning
(06:26) - How it Goes Wrong
(08:37) - Evolution of Positioning
(14:06) - Purchaser vs End User
(18:10) - Positioning as a Startup
(22:55) - Strategy vs Positioning
(28:05) - Internally vs Externally
(32:46) - When to Get More Specific
(35:10) - Making Decisions w/o Data
(41:15) - How to Test Positioning
(44:37) - How to Get Started
Where to find April:
Where to find Demand Curve:
Timestamps:
(00:00) - Introduction
(00:52) - Origin Story
(03:16) - When to Do Positioning
(06:26) - How it Goes Wrong
(08:37) - Evolution of Positioning
(14:06) - Purchaser vs End User
(18:10) - Positioning as a Startup
(22:55) - Strategy vs Positioning
(28:05) - Internally vs Externally
(32:46) - When to Get More Specific
(35:10) - Making Decisions w/o Data
(41:15) - How to Test Positioning
(44:37) - How to Get Started
0:47:55
Obviously Awesome w/ April Dunford
0:03:30
Obviously Awesome - Business Book Review
0:01:09
Obviously Awesome : A Must Read Book on Product Positioning
0:10:11
Obviously Awesome by April Dunford: 10 Minute Summary
1:05:39
How to nail your product positioning | April Dunford (Obviously Awesome)
0:13:26
⭐Obviously Awesome - April Dunford - Free Audiobook
0:10:57
How to Nail Your Product Positioning with April Dunford
1:30:53
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
0:11:21
How to Nail Your Product Positioning (In 10 Steps) | Lessons from Obviously Awesome by April Dunford
0:29:31
How to Nail Your Product Positioning with April Dunford
0:55:39
✨ Q&A with April Dunford the Author of 'Obviously Awesome'
0:40:58
Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
1:10:17
Obviously Awesome Brand Positioning with April Dunford - Anatomy of a Strategy podcast
0:05:40
Audiobook Summary: Obviously Awesome (English) April Dunford
0:23:29
'Obviously Awesome' Marketing Tips with April Dunford
0:08:51
Obviously Awesome - April Dunford
0:01:20
Welcome to Positioning with April Dunford
0:52:47
Obviously Awesome, with April Dunford
0:45:31
How to Craft a Story that Sells with April Dunford
0:56:09
Obviously Awesome: How to Position Your Product with April Dunford
0:47:48
Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome - April Dunford
0:49:39
Is Your Product Obviously Awesome? with Expert April Dunford
0:31:52
Product Positioning with Obviously Awesome Author April Dunford
0:11:05
Why Your Positioning Sucks And How to Fix it (w/ April Dunford)
Комментарии