How to Nail Your Product Positioning with April Dunford

In today’s SaaS market, standing out is massive. It’s. a crowded market, and it’s only growing. In this 10-minute lesson, April Dunford, author of “Obviously Awesome,” shares all about product positioning — what it is, why it’s important and explains how it works.

▼▼▼ Key Takeaways ▼▼▼

1. The growth of SaaS products
2. How companies use market categories to make purchase decisions
3. Why you need to differentiate
4. How to put your product’s strengths at the center.

▼▼▼ Additional Resources ▼▼▼

Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth!

Want to learn more about value metrics? Check out this post to find yours!

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