April Dunford, Ambient Strategy - Obviously Awesome: How to Nail Product Positioning

Positioning has an impact across all key product decisions from roadmap to pricing in particular.

Buyers need context to understand new innovative offerings. Businesses that figure out how to set that context deliberately have a distinct advantage over those that don't.

In this talk, April provides a methodology for picking the right positioning strategy and also share examples from companies that re-positioned their products or companies to unlock hyper-growth.

April Dunford is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy, and has launched 16 products into market across her 25-year career as at a series of successful high-growth startups. April advises leadership, sales, and marketing teams through training, workshops, and keynote talks. She is also a board member, investor, and advisor to dozens of high-growth businesses.

[harijeevakumar]

Omg the lawyer joke was hilarious. April could easily be a stand up comedian. Amazing public speaker.

[shwetangshah]

what was the name of the CRM company, you have been talking about it for 8 years but no name of the company .