Graphic Design Tutorial: Typography Design & Art Direction pt. 1

What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?

With the launch of a new newspaper magazine focused on the business of design, Chris sits down with Art Center graduate Minhye to go over some layouts.

Watch this classic episode from The Futur, and learn about art direction, typography, and layout design.

#Typography #Layout #GraphicDesign

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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
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[erldraws]

This is art direction at its finest! I wish every art director is like this. Like going the extra mile to explain to his juniors what’s wrong, what to improve in the design, rather than being really vague.

[surfyswag]

25mins of concise constructive criticism, super valuable!

[dattagrace]

Wow, almost all of those options are so good! She is mad talented.

[jessaek]

I'm a simple man, i see chris do teaching us... I press like!

[danacarpenter]

I wish more creative directors were like you. You provide explanation that we can learn from (which I’m pretty sure most designers are always looking to learn and improve) and you do it with respect. Love your approach and love that I can learn from you. Huge thank you!

[Ikuzuu]

I always had problems with repeating elements and the thing he said about "is like music, you have to repeat beats or it sounds like noice" made it super clear to me, this is a really helpful video!

[beinggopi]

he treats designers as designers not just employees best business and graphic design lesson thanx chris

[pguetan]

This guy could stare at a blank sheet of paper and still come up with a lot of words to say about it. So intelligent!

[jogleby]

Awesome direction! I love that you are able to point out the designs that need help and offer suggestions without talking down to her. I've had bosses in the past that never learned that skill. And if you've never designed a magazine or newspaper before, it is a pain in the butt. You have to make every page of every issue look consistent, regardless of the varying amounts of copy and photos.

[TrEndFeVeR]

MORE STUFF LIKE THIS PLEASE!!! I LEARNED SO MUCH FROM THIS VIDEO!!! WOW! IT SHOWS ME I LACK SO MUCH GRAPHIC TYPE KNOWLEDGE AND LAYOUTS!

[SlakBeatBox]

When I saw this video the first time almost 2 years ago I was in the process of launching my own agency.
Helped me a lot and felt like "I would work for that weird designer monk for free if I get that level of feedback".
Fast forward today, agency is doing well back here in France, I'm so grateful for that. But I rewatched this video and I still feel like working for free to get advices from you wtf Chris!

Thank you so much for what the golden free content you provide us. From the look of things, you should start rethinking the numbers and aim to impact 2 billion people since you're definetely hitting the billion faster than ever!

Cheers.

[dungnguyen]

I like this! It shows me how to think about a design as well as how to critique another without being unstructured or even offensive. Also love to see Chris running around the office and actually sitting down next to a designer to give them feedback in front of the computer screen instead of staying in the studio.

[kukuhaldyanto]

MORE ART DIRECTION LIKE THIS PLEASE! Maybe web?

[shravangubbi]

Every couple of months I come back to this video. It just refreshes my design approach. It's a classic

[drgamerali]

Really like the way how you ask your designer about the timeline. I wish some so-called art directors learned the basic etiquettes. Great job Chris!

[skb]

Had a feeling that I watched this before, but was so good that I had to re-watch it. I really love content like this, it helps me learn and is very inspiring.

[charles]

Screenshot it and make it as a reference guys... It REALLY helps a lot, especially when you are stucked on the layout part...
It is really not easy to do layouts... So Big Big Thanks to TheFutur! ❤️

[Ledatru]

A classic. This is the video that got me hooked on TheFutur!

[bogdanvirga]

recommend this to everyone. took each layout and designed it myself, then followed chris's direction. then made another one just to check what I've learned. Such great video!

[SKDurgesh]

Man the way you directing and guiding in design. wish we also have the guidance and direction like this. i am speechless. love it