Graphic Design Tutorial: Typography Design & Art Direction

What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?

With the launch of a new newspaper magazine focused on the business of design, Chris sits down with Art Center graduate Minhye to go over some layouts.

Minhye Cho

Need additional resources, tips, books?
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Typography Manual: 10 tips on how to make your layouts better

Stop Stealing Sheep & Find Out How Type Works

Jan Tschichold: The New Typography

Pioneer of Swiss Graphic Design: Josef Müller Brockmann

Typography: My Way to Typography

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

Grid Systems:

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Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne

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[effvc]

This was awesome Chris! I don't feel like many people are sharing content like this. So much more valuable than just explaining theories and showing designs. Please post more of this for different facets of your company!

[b_l_a_n_q]

07:28
"This typeface looks like Bodoni to me, but very condensed."
Font is literally Bodoni MT Condensed. Color me impressed.

[joojoo]

Dude. I learned more in this video than I did in a whole semester of design class. Please, keep making content like this.

[GeorgeFN]

This is so cool. You give the most constructive criticism and feedback, and it's cool that you don't hesitate to suggest exactly what the designer could do differently rather than make them guess what you're thinking. A lot of directors would think that unethical but as a designer it's actually really helpful.

[neutney]

wow. i'm blown away by how many layouts the designer created. maybe i've grown lazy, but this seems like a crazy amount of work! well done. great critique as well.

[chrisrehm]

This is a great video. The designer has serious guts to have her work critiqued on video.
This is a fantastic video for fledgling designers to use to both gain insight from you and to develop their willingness to be critiqued. Overcoming ego is a tremendous stop toward success in any career

[ivanzavala]

Great advice and really sharp sense of how to improve the work she laid out. I like his professionalism and tact in handling how he delivered constructive criticism. Your knowledge of expertise really shined through here. The world is yours friend! Peace

[adevikthur]

The Design of Business and The Business of Design.

7 years later, this is still a gem 💎 ✨

[thefutur]

Forgot that I made this. #typography #manual 10 tips to improve your typography.

[thefutur]

Who is interested in attending a typography class taught by Chris Do?

[Kawane]

I didn't know I could do an internship on Youtube. That's a pretty cool video.

[LupoNoBrain]

What I learned from this video, got me my first internship and later design job.
In german we would say: It helped me get my "foot in the door" of design.
Chris Do's contructive and straight-to-the-point art direction is something a lot of people could learn from.
We want more! Thank you.

[Ferj]

Awesome video! Interested in seeing you or Jose give feedback for UX/UI design work as well.

[xredb]

I like how he said overlaying colors would help add depth or bring out the main text in one of her sketch designs, I would have never thought of that, it really helped the final layout on my magazine spread that I'm working on

[ferfleur]

Chris! The world needs more content like this!

[ronelvanheerden]

Thank you! This was very insightful. I think what sometimes happens is that the art director cannot express what he/she doesn't like and that leaves the designer confused and frustrated. Then the process takes twice the time as nobody really knows what needs to be fixed. The way you suggest how layouts can be improved and why some elements work and others don't, is very clear and makes completely sense. As a designer myself, one tends to look at your own work for too long and you do not see potential issues anymore. Feedback like this is pure gold. More feedback sessions like these will be fantastic. Thank you for taking the time and effort to share your knowledge and turn this in such a learning experience to the rest of the world.

[BorgxMeister]

I was looking for a motion design resources for my project, accidentally bumped into your channel, and I said this is what I'm looking for, not a resources but someone that can inspire me everyday. I love your style for being BRIEF, PRECISE and CONCISE, since then I can't stop watching/ learning from your channel, as in daily routine...coffee and your channel every morning!! MABUHAY! :)

[johnmcelrone]

Though it's been said many times before, I can't stress enough how essential the insight this type of video provides. Critiques — by their very nature — can be overwhelming at best, but nothing is worse than leaving an exchange with nothing to take away from it. All too often I find people failing to address what direction to take a project after identifying what doesn't work, creating only a bigger lapse in finding a solution that is better-suited.

With each layout you were able to provide connections that read clear and were well explained, which in turn allowed viewers to follow along and learn with Min in the moment. Thank you to you both, would love to see more of these situations moving forward.

[alexanderlastra]

As a graphic design student, this tutorial is gold!!
Wish we had this kind of feedback in school.
Great feedback!

[nadimintisarvani]

This is your first video that I am seeing and I'm completely amazed by these critiques that you're giving! There is so much to learn and I'm happy I discovered this. I've never really had a proper guidance in editorial design, and now I found out where to hone my skills from! Thanks a lot for sharing this!