Addressing our Most Common Client Issue - Who Has Access to the Many Online Accounts

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Episode 620: Michael and Jay discussed the common issues they face in their work with clients in the music industry. They highlighted the recurring problem of clients not having access to their own login credentials for various platforms such as YouTube, Spotify, Facebook, and email marketing systems. This issue causes significant time wastage and hinders the progress of release cycles. Both agreed that this problem is widespread among music marketers and artists, and it's a major headache to resolve.

Our Sponsors:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Michael has also managed the online efforts for BIOHAZARD, Foghat, W.A.S.P. KISS, ACCEPT, SOiL, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at:

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As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.

He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.

Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”