Wearing nature’s DNA

There’s more to this dress than meets the eye.

It’s dyed using biological DNA pigments grown in bacteria.

@nomzamo_m graces the Green Carpet in a beautiful dress designed by @christiebrowngh and made using @colorifix_ technology.

Colorifix – an Earthshot Prize 2023 Finalist – recreates the DNA of colours found in nature to dye fabric. Its tech uses less water, less energy, and no toxic chemicals for a cleaner future. Stay tuned to see more of this magical dress at the Awards later today.
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Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. Drawing inspiration from the concept of moonshots, which since the moon landing in 1969 has become shorthand to talk about the most ambitious and ground-breaking goals, Prince William announced The Earthshot Prize: an ambitious set of challenges to inspire a decade of action to repair the planet.

We believe in the power of human ingenuity to prove to us all that the seemingly impossible is possible.

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#EarthshotPrize #NonzamoMbatha #GreenCarpet

[Gregm-lr]

Solar Citrine is a beautiful colour. Prince William is doing a very impressive job with Earthshot . Earthshot Prize Awards 2024 in beautiful South Africa 🇿🇦 has been one of the best . The world 🌎 coming together to save the Planet for future generations. Congratulations to the winners for their innovative ideas that will make a difference .

[deborah]

Fabulous concept and the result is beautiful 💚