5 Reasons Mcdonald's is on the Brink of Failure

These are the key examples of why people are "lovin' it" less and less compared to newer food chains.

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[leorickt.]

the efficiency over ethics graphic was wrong haha. if they were choosing efficiency, that bag would be heavier and therefore be the one tipping the scale, not the other way around. Eater fucking sucks besides lucas peterson

[dontwanttojoingoogle]

Saying that McDonads is on the brink of failure is the most absurd thing I've ever heard.

You're wasting the time of everyone who watches this video. They are NOT on the brink of failure. Not saying they don't suck. They do. But they are mega profitable, and are not hurting for business!

[some]

for a food channel, don't you think your subscribers would be interested in the ingredients of those french fries and realize many of them are listed twice?

[Timi]

On the fries ingredients you put Canola Oil. Soybean Oil, Hydrogenated Soybean Oil, Citric Acid and Dimethylpolysiloxane twice.. Not that it makes the fries healthy, but still... stop overblowing things, you're not that good at it...

[myschwettyballs]

bring back dark meat nuggets, fried apple pies, and fries cooked in beef tallow and I'll be back. Oh and when fries go stale, throw them away, don't charge full price for stale fukin fries...

[riceoobxg]

1:03 You tipped the scale the wrong way in the animation.
1:40 Can you count? I don't see 19 ingredients.
1:13 How does this lead to "Brink of Failure?" Sounds like profitability to me.

What did you major in? Psychology? Liberal arts? Partying? Your college institution needs to give you a full refund. They've let you down.

[buddhathegod]

I'm confused by the scale at 1:05, I mean... if the scale is correct, it'd mean that more weight (more effort I assume it'd entail) is put into ethics in comparison to efficiency. But the narrator says that they picked efficiency over ethics...?

I'm confused, am I misunderstanding the concept or did the motion graphic artist just assume that the higher up something is the more valuable it is?

[RayfilWong]

I am an American that lives in Asia. McDonald actually is growing in Asia. I would say never judge what someone chooses to eat.

[savvysearch]

Eater missed the point. McD's failure comes strictly to the constant appeasement to health advocates. If anything, McD's survival depends on whether they have the balls to switch back to old recipes, pre-1990. Switching the formula to vegetarian oil for the french fries was the worst offense. Their fries were legendary. Once deep fried in beef fat, something done in high-end restaurants everywhere, the switch to vegetable oil makes them indistinguishable from any other fast food fry. Then you have all-white meat chicken nuggets (is that supposed to be a good thing?) to appeal to finicky eaters, and a Big Mac that tastes dry, has a load of cost-cutting ingredients, but is still twice the price of an In-N-Out double double.

[hallokity]

this video is trying to be Vox too much

[icesnoop]

Until you realize McDonalds owns Chipotle haha.

[MickyAvStickyHands]

Business school much? I assure you that giant with its land rights, agricultural holdings, food processing contracts and brand recognition 2nd only to Coke is not going anywhere b/c their food has too many calories. The fact that they are downsizing shows them taking steps to deprive the market and redirect demand to its remaining locations. The world will always have 16 years olds to take the low wages to push the buttons. They are literally selling legal crack at a fraction of the price and the side effects are being offset with new heart and diabetes medications and cheaper weight loss surgeries that are giving license to eat away (unfortunately) guilt free and you're telling me they are going under??? ... Get this shit out of my face. It's pissing me off more than it should.

[JanMichael-Vincent]

Well it's been a year since I've watched this, and I'm eating mcnuggets

[denton]

PLEASE! I am 22 years old and have spent more money on McDonald's than any fast food chain out there. I'm lovin' it. This is an opinion piece, nothing more.

[jasonprivitera]

No one needs to be making $15 and hour at McDonald's. The only possibility is the store manager, or associate manager. That pales in comparison to the food is just garbage and bad for you...thats why they are failing. Its a nice trend to see that people care about their food now and where it comes from.

[shetookthekids]

If you live anywhere out of America half of these don't count
McDonald's isn't only in America
They're not declining
They're one of the richest companies
Food quality doesn't matter people are still buying over 1 million orders a day

[Me-wkdz]

McDonald's prices are not competitive - in Texas their prices are similar to sit down restaurants! Not to mention they have become a symbol for unhealthy/low quality eating. There is NOTHING wholesome about McDonalds anymore.

[Swagtcn]

The only reason why McDonalds would fail is because people are more conscious of how they look and feel. Fast food chains are becoming more exposed. People are aware of the effects a Big Mac combo has on the body. People are educating themselves and understanding how harmful McDonalds ingredients are.

That or every employee quits lol.

[oregonnich]

Mcdonald's was doing just fine 10-20 years ago and they paid their workers minimum wage of the times, so yeah that's not one of the reasons. Oh and if those workers didn't actually think of getting a skill and a real job then that's their fault.

[Norie]

If anyone thinks flipping burgers should earn you $15 an hour in this country, they're nuts.