The Downfall of Rolex Explained

🕒 Dive into the intriguing world of luxury watches as we examine whether Rolex is losing its lustre in the face of modern challenges. Join us as we dissect Rolex's current position in the luxury watch market and explore whether they are merely resting on their laurels or still leading the pack.

👑 Discover the subtle shifts within Rolex that suggest they might be getting too comfortable at the top. We'll delve into their innovation—or lack thereof—and discuss if their reliance on a storied reputation is enough to maintain their status as the king of luxury watches. Is Rolex really keeping pace with the times, or are they losing ground to more dynamic competitors?

⌚ We'll also look at specific models like the Sky-Dweller and Yacht-Master II, comparing them to other brands that are often criticized yet show more daring in design and technology. Plus, hear why some enthusiasts are starting to call high-end models "overpriced" and whether Rolex's in-house movements truly differentiate them from simpler, reliable alternatives.

🌊 Lastly, join our community at Opulent Oasis as we dive deeper into the craftsmanship behind these prestigious timepieces. Does Rolex still make the cut in an era where innovation and unique design are highly prized? Subscribe to our channel for more exclusive, insightful content that goes beyond the surface of luxury watchmaking!

[vladchan]

The submariner doesn’t meet the ISO diver spec but a Seiko skx does at 1% the price. Doesn’t it make you feel cheated?

[YaVaah]

I feel exactly the same way, Rolex hasn't really been innovating, they stuck.

[Sams]

Down fall? I’m not seeing it. Their shelves are empty and the gray prices mostly above MSRP even now.

[goldencalf]

This is the most upward downfall I've ever seen. Rolex is still the most profitable Swiss watch company.

[adventurer]

For me Rolex is always the beginner of luxury watch .. then you have Audemars Piguet, Richard Mille, and off course Patek.

[HenriqueFerminiano]

wow, i had no idea about the errors on the gmt master. with those prices, they really shouldn’t be making mistakes like that 😬

[yttyogv]

Rolex has had brilliant marketing, but it doesn’t compare to Patek Philippe or many other European brands.

[wannabe_sailor_smith]

I don’t understand the point of this video. I think you are trying to make a point but then you start arguing with yourself. I guess any video with Rolex in the thumbnail will get clicks. Well, you got me this time.

[akabhu]

The innovation aspect is lacking with Rolex watches.

[jorelkrypto]

I'd take the Spring Drive anytime. Best movement in the world.

[tanray]

Rolex is not Apple. Buying a brand not a technology.

[py]

Well, the value comes exactly from they dont change the design so much and so frequently. You buy a Toyota Camry and next year I will see a brand new Cemry model with totally different look. And you dont see it in a Prosche, Lambo and Ferrarri, etc. Dont get too “functional” and “technical” when you talk about brand value.

[msi-gonnn]

It's branding, we're not immune, but we're not that interested. My favourite watch is the one my Dad wore and he passed on to me. He's not an F1 driver or a football player, but he's my hero.

[Waltred]

Rolex is Rolex . The reason why I bought it is because of its classic design😊 with improments on its movement

[PLENty]

Very educative video about Rolex, thanks for sharing

[steventogami]

Don’t own a Rolex. Heard stories of retail salespeople denying new customers for popular watches to push slower moving models first. Or, putting them on a wait list, but never called back. People got fed up, and bought other brands, vowing never to buy them ever. This young generation wear Apple Watch, or no watch.
I’m buying a Grand Seiko spring drive sports model next.

[allentaylor]

For my retirement I treated myself to a new watch. I thought of another Rolex to go with my 2 tone Sub. But with Rolex so hard to get from the AD, I went with a Glashütte Original and I couldn't be happier! The Glashütte Original beats Rolex hands down.

[williamii]

I have both Rolex’s and other ‘even higher heurology’ watches. Here’s the thing. The Rolex’s really do hold their resale value. Part of that is continuity of models - as newer ones keep rising, older ones do as well. Part is also durability. The Lange the video recommends and similar watches can’t readily handle the same level of abuse - for example on the beach or boat, or everyday outdoor activities. Plus the Rolex’s have quick and easy resale, if I ever needed. My regret is only the other watches I’ve bought over the years.

[AG-eny]

It's boring indeed. But I still want that dayrona

[paperrouteomar]

Quite thoughtful insights into the Rolex brand.