The Fall of Rolex!!! What Went Wrong?

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In this candid video, I expose why your Rolex watch sucks! I take a look at the reasons why owning a Rolex might not be as impressive as you think. Contrary to popular belief, luxury doesn't always equate to quality, and we explore the finer details that often get overlooked. Join me as I uncover the truth about these iconic timepieces, from their craftsmanship to their value proposition in today's market. Whether you're a watch enthusiast or simply curious about luxury goods, this video will challenge your perceptions and offer a fresh perspective on what makes a watch truly exceptional. Don't miss out on this candid discussion that's bound to change the way you view your prized possession. Watch now and discover why your Rolex might not be living up to its legendary status!

Join us for an entertaining analysis in the watch world. Don't forget to like, comment, and subscribe for more watch news, reviews, and insights!

#Rolex #RolexWatch #WristCheck #WatchNews #WatchCollecting #TheWatchBros
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We like to keep it real with our channel. A second part to this video coming soon… so subscribe for more of your favorite watch content. 🕓 Do you agree with our take? Comment below!

TheWatchBros
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You're right the fall of the Rolex is real. I wanted to buy a Rolex Daytona Rainbow last year, which cost around $120K, but my financial advisor warned me that its value was declining and advised me to focus on stocks instead. Thanks to her guidance, my $126K has grown to nearly a million dollars. Today, I’m semi-retired, working just 7.5 hours a week, and only 15% away from my $1 million retirement goal.

AndrewSutherland-ubhd
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My problem with Rolex is I assume every Rolex I see is a fake.

fuzzyschwartz
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Buddy of mine complimented a stranger on his “cool sub” the response: “this is not a sub, it’s a Rolex” - haha says it all

koolpep
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Since I turned 30 this year, I thought it would be cool to treat myself to a Rolex. I was fortunate to have a financial windfall, so I figured, why not? But when I went to the AD, they practically laughed at me. Their response: 'You can't just buy a Rolex Sub; you'll end up on a waiting list for sure.' They didn’t take me seriously and assumed I couldn’t afford it.

Well, too bad for them—I went to their competitor and bought an Omega Seamaster Chronograph instead. Not only is it safer to wear, especially with all the thefts and robberies you hear about with Rolex, but the Omega also offers way more specs for the price. It has a transparent case back, a chronograph movement that works underwater (yep, I’ve used it while diving), and it’s anti-magnetic. Plus, the in-house movement is much more accurate.

Honestly, I’m over Rolex now. As you mentioned in the video, everyone seems to have one these days, which kind of makes it less special

glennvanaspert
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There are two types of Rolex owners. One who can tell you the model and movement reference and the other who will tell you how much they paid and how much it’s now worth!

Audittr
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Same experiences here. Purchased my first white face explorer II in the 90s and it was a great experience. I went to an AD last weekend and was looking at a Deep Sea with the gradient dial. Two on display and neither were for sale. Salesperson said I had to create a profile and a submission to Rolex would be made to see if I was approved to buy the watch.

I went to an Omega and they were more than happy to see me an Ultra Deep. What a huge contrast in the experiences.

trogdor
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Totally agree with your assessment of Rolex. Visited my local AD in San Diego (UTC Mall) and was put on a "waiting list" for a Sky Dweller. My salesman told me he would update me every quarter as to where I stood. After 15 months of no contact, I reached out to him to see where I was. I was told that the CRM application used by the AD had crashed, and that he had no way of telling me where anybody was on the list. I was told to check back in a month. When I visited, in person, three months later, I was again told that the CRM application was still down. When I asked him how he was allocating watches to anybody, I was told he was just selling the Datejust model. He them told me to let him know if there were any other models besides the Sky Dweller I was interested in acquiring, as he would be happy to put me on "The List." I then asked, "I thought your CRM app was down?" To which he just smiled at me. Result: I now own a VC Overseas Dual Time.

aspenpilot
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Business 101: Never make it difficult for a customer to give you their money.

frednjanice
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I’ve never heard such an accurate description of Rolex

PP-bmzp
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I have one rule, learned over five decades of starting and running small businesses: I will never beg anyone to take my money. If I'm your customer, you must value my custom. And when you get into the strata of luxury cars, airplanes and luxury watches, you had better regard me with concierge-level personalization. I have walked out of many stores, shut down more deals and left sellers in silence because they thought they could make me feel awkward or unappreciated. Money is hard to make, if you want mine, you'd better offer value and respect. That's why there are no Rolexes or Seikos in my watch collection.

htschmerdtz
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I was going to buy a Rolex, but bought a Hamilton, two Loriers, a Sinn, a Citizen, and a Garmin instead...I have a watch for every occasion and still have 6000k left over.

S.BYHO
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The fact they interrogate customers who walk in and can readily buy one is ridiculous

SasfootBigsquatch
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I’ve had a GMT Master II Coke model on my wrist for 25 years. My wife bought it at a Dallas jewelry store. She was treated well, given a 5% discount. It had a total price of just under $3, 000. It has been a wonderful companion, keeping time within 1 to 2 seconds a day. I am not an investor, I don’t care about its value because it will never be sold. I traveled internationally in my career and this was my working watch.This is what Rolex always used to be about before we started the investor craze in watches and Rolex started pumping up prices: a solid, reliable, good looking timepiece.

rickdelmonte
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100% spot on.
I am so over dealing with the attitude of Rolex ADs, especially if they are part of a larger jewelry store and push you to buy unwanted jewelry just to get their attention.

gtman
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What I found interesting is Rolex has been fined for 100 million dollars in the end of 2023, yet NO major watch YouTuber made a video about it or mentioned it in any video at all. 100 million fine is a pretty significant number to me, and I think it's supposed to be a big news to the watch world.

bohansun
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I’ve never had a Rolex, but I did spend about $1000 on a Tissot and the dealer that I bought it from treated me so well I was almost bashful like I felt I didn’t deserve to be treated so nicely.

They were calling me “sir” and everyone was dressed in a suit and tie, they sized the watch for me, spent a while in conversation with me about their favorite time pieces as well as mine.

They complimented my choice several times, made sure my watch was polished to a shine, and walked with me to the door as I left and said that they sincerely hope I enjoy my new timepiece to the fullest.

I walked out feeling like I had just been pampered. Best shopping experience I’ve ever had.

It’s a shame that I likely couldn’t expect the same thing from Rolex if I were to ever be interested in one in the future.

johnvanderschuit
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I agree. 100% Went into a store, bought a Grand Seiko Snowflake and went home with it. Enjoying it. No waiting on some imaginary list. Next on MY list is an Omega Speedmaster.

luysterborgh
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Used to have 5 Rolex timepieces. I was very self conscious when wearing one, not to mention the danger to my personal safety they drew. Ended up selling all of them and switched to Omega and Grand Seiko. I enjoy these watches much more than I ever did the Rolex pieces.

Dnooch
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My son is an attorney. I told him I was on a waiting list for a Pepsi. He rightfully said, “If you are on a waiting list, you aren’t getting the watch.” Meaning, if you are a VIP, they will have the watch you want, when you want it. If you’re not a VIP, forget about it. He’s right.

johnbrock