Why Do You Feel Bad After Buying Stuff? Buyers Remorse

Ever bought something and a the next day you regret that purchase? Well what you have is postpurchase cognitive dissonance. Basically buyers remorse. The feeling that you should maybe not have bought that expensive outfit, or had that expensive meal, or choose the wrong college to go to. Here we go through where buyers remorse comes from and how to help customers not have buyers remorse.
Filmed in Santa Fe, NM
Copyright Mark Wolters 2019
Topic 5: Consumer Behavior
#marketing #buyersremorse #principlesofmarketing

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[kevwegloria]

I just bought a fantastic camera for myself that will help my business, but I still feel horrible about me

[chelseadonovan]

0:09 replay button for y'all. i have never seen somebody speak with such clarity, such conviction. the passion he exudes is next to none. if i may, postpurchase cognitive dissonance has changed my life.

[domdimensions]

It's funny how some people feel buyer's remorse a lot, perhaps sometimes even too much, but other people don't feel it much at all. I'm more the type of person who feels it a lot. Especially for somewhat larger purchases, like anything that is a few hundred bucks or more. I'm a musician and I play acoustic guitar, and just this year I bought a really cool vintage acoustic guitar, and I really like it, but in retrospect it wasn't necisary, because now that I am more educated I realize for a smaller investment I could have bought a really nice good quality used modern guitar from a different brand, but vintage guitars just tend to appreciate somewhat in value due to their rarity and unique character, thus fetching a higher price. I could always sell the vintage guitar, but I may not be able to get what I payed for it depending on the market. Sometimes when I get bored with life I end up buying things on a whim, but later I can feel a bit remorseful about it if I realize I didn't really need it in the first place. For that reason, it is best for me to take more time to think if I really want to buy something, to avoid buying things on impulse.

[ashtondavey]

This is me right now, I spent $650 AUD on a PS5 and even though I should be stoked! I’m feeling down after spending that much.

[awsomemodels]

Oh man i am experiencing this right now after buying a new phone 😓not a good feeling at all .

[dripcapone]

Just spent 900$ on a graphics card for my computer and damn do i feel guilty

[venatrix]

I spend $5 on something and feel horrible for literally no reason, despite having literally amazing self control and having preemptively established that I'll feel bad

[otterwhitewaterider]

I think I simply have anxiety or something. Our 15 year old dishwasher died. It cannot be fixed for under the price of a mid range new one. We need a new one. We set aside a budget for it. I have researched and compared different brands. I've researched features. I've talked to owners of new dishwashers. I've looked at different stores. I've physically looked at so many store display dishwashers.

I finally purchased one yesterday, came in about $150 under budget, and now I'm up at 3 in the morning looking up videos about buyer's remorse... 😫

[ShondaD_]

I’m so used to just living paycheck to paycheck, paying bills and I finally had a few dollars to buy myself a coat for winter and the only thing I could think of was am I missing a bill that needs to be paid 😢. I don’t buy myself things to often.

[rainypath]

I’m feeling remorse over buying a Nintendo switch oled, thinking I would need it on my 6 hour flight to LA (which I booked thanks to Wolter lol) and I haven’t even taken it out of the box thinking that I might return it tomorrow

[pedrobrito]

I just purchased a jacket on sale, yet I feel bad. Its not even winter... It sounded so right just before I payed...
That´s why I googled for "Buyer guilt".

[patrickclougherty]

I spent 900 dollars on trying some rare cognac. I woke up the next day feeling horrible about it, even though I have more than enough to cover it

[fho]

Hi professor Wolters! I am Julia, from Russia. I learn English on Bob's short lessons channel and he gave the phrase" buyer's remorse" so I wanted to know more about it and I found that phrase on your channel! I really liked the way how you explain it! I slowed down the video a bit and turned on the subtitles so I could understand! And I would like to say thank you!

[Brad-kuyu]

I started watching these travel videos and then I started watching these other videos and now I'm being called a marketer and I'm learning things, but I graduated college like ten years ago and told myself I'd stop learning at that point, so now I'm sitting here after spending 4:44 minutes of my life watching this at 1:29am and I just don't know how I feel about it.



lol, jk. I love all of your videos!

[hankvinson]

I get terrible buyers remorse when I buy cars, so much I cant sleep and feel sick to my stomach. Do the car lots care? Not really, even if they might call you.

[alyssashaffer]

I just bought 300 dollars of clothes for the third time and I feel so terrible lol but I need work clothes and shopping was a scarce activity for me as a kid

[travisplayz]

i used the 100 dollar gift card that my dad got me for christmas today, and i used it on pointless game currency, i feel so horrible, i couldve gotten way better things

[WalterHMay]

My name is Walter and I approve this message.

[basitkram]

I don’t know how to tackle this. I keep on returning things because of this issue.

[sc]

Great video. I spent $2500 on a entire computer set up. Yeah I get work done on it, and I can play a few games but it hit me hard the night of the purchase, and still does. Like, did I really need something so expensive? Ugh I can’t go back in time but I wish I could 🤷🏻‍♂️