Why Are There So Many Mormon Influencers (A Theory)

My theory behind how the Mormon Church props up the Mormon industrial influencer economy.

*One of many articles on Mormon influencers:
*Second article on Mormon influencers:
*YouTube video explaining other common cultural theories behind Mormon Influencers:
*Tradwife x Mormon Influencer Commentary:
*Post Mormon Podcast Girlscamp Episode with Amber Fillerup:
*Rachel Parcell’s Website Privacy Policy:
*Ballerina Farm’s Website Privacy Policy:
*Article on how targeted ads work:

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[benjaminboettcher]

I think one thing is that the mormon culture seems to be very focused on the facade, and appearance has to be perfect. Which is what social media is all about.

[MamaTrauma]

In addition to your personal theory I'd like to add that the Mormon content from a non-Mormon perspective is an extremely "safe" and non threatening and wholesome everything YouTube and their advertisers look for.

[KASH]

Utah is the state with the most MLM based businesses so that tells you a lot. Women can work from home while still raising a family, at least that's what they are told. Less than 5% of MM members ever make any money but instead, actually lose money. So being a so-called influencer seems like a natural jump.

[marionashlyjones]

I’m a Catholic sahm and now contemplating becoming a Mormon vlogger as a side hustle.

[hank_]

Mormon Influencers are this generation's LDS missionaries - it's brilliant because the mormon church has done such a successful job flying under the radar and this is just keeping with that vibe. Thanks for taking the time to educate your audience! So important for us to be internet literate!

[EffiiCat]

Netflix needs to snap this up as a documentary like YESTERDAY this was so good!!!

[og_tc]

This is probably the best explanation of internet ad revenue I've seen, and you didn't even have to get in a bubble bath. I love that you're essentially ripping off the church due to a carte blanche advertising scheme. You're definitely right about this.

[jeanne-marie]

Color me convinced. It’s disheartening to me that this business gets tax breaks for being a religious organization

[vickyhamlin]

I can't believe you only did your first video 8 months ago, you seem such a natural I assumed you had been doing it for years! Your background obviously helps significantly, I wondered how you had so much knowledge on this!

[Fstop]

Wait you explained ads and SEO so well I feel like I really learned something valuable and useful here

[germssssss]

I can just see the Mormonism in their faces 😭 they hardly talk about Mormonism but their very existence feels like propaganda

[amygreen]

In addition to journaling, Mormonism trains members to think everyone wants to see you, hear about you, validate you and hear your testimony. Everyone wants to hear your mission call, your baby announcement and every medallion or handshake earned.

Mormonism is all about performing and getting on stage (teaching lessons, doing musical numbers, offering spiritual tidbits and doing visible callings). So it's natural for these Mormon women to want to perform and journal online.


And yes, the way they look is very Mormon too. Good points.

[climateandtransit]

Saying Mormon and Finance multiple times to trigger the key terms is such a baller move. Hats off to you Alyssa!

[yerocb]

You are spot on about this. I've done SEO Optimization and Google Ads professionally.

The fact the Mormon Church has SO MUCH MONEY is what allows them to pay that level for ads. They are driving up their own ad costs because they are so desperate to control those searches, and probably don't mind because it's going to those influencers.

I think the journalling thing just helps with a level of self reflection that puts them in the right mindset to be a vlogger. The fact they are conventionally attractive helps get them traffic. The fact the content is "wholesome" helps, too. It's all of it.

The telling thing to me was when i saw Book of Mormon. Starting with the first full bleed page in the program and EVERY OTHER page that was a full bleed ad was for the Mormon church. It was at least 7 pages. "You've seen the play, now read the book!" I don't think they're going to get a lot of conversions, but it's going to reinforce the church to ex or doubting Mormons in the audience.

Money to burn.

[kiterafrey]

I wasn't expecting a lesson in how to be better at SEO on Youtube, but I'm here for it <3

[DeathTheKidIsYummy]

I think another fact missing is that the church is also getting 10% back for every Mormon they sponsor or even more since they aren't the only sponsors so it honestly might not cost them anything to do this 🤯

[breebell]

I agree with what youre saying here, but I also think there is more to it. Mormon mommy vloggers have a conservative squeaky clean image that a lot of companies are drawn to. Advertisers that sell products aimed at families have an insentive to piggy back off of them because people with families tend to watch Mormon Mommy vlogger content.

[leonie]

Mormons also tend to have a LOT of kids which seems to be very popular with family channels, like the more the better
Not enough Nelsons with their 16 kids come to mind

[furlycee]

This was an incredibly comprehensive and intelligent breakdown of the behind-the-scenes of our internet activity, but also the sketchy behind the scenes of these mega religions and how they draw you in.

[She_it_her]

I’m glad your channel is reaching people who haven’t previously been interested or known about Mormonism. Alex is Shook mentioned you in one of his streams a few weeks ago and it made me smile