Seth Godin and How We Are Getting Strategy Wrong

Join leadership strategist Dan Pontefract as he sits down with best-selling author Seth Godin in this special episode of Leadership NOW to explore the philosophy behind effective strategy.

In this engaging conversation, Godin shares key insights from his latest book, "This is Strategy," and explains why strategy is not a rigid map but a flexible compass.

From focusing on your "smallest viable market" to the power of saying “no,” this episode is packed with actionable advice for leaders looking to drive meaningful, long-term change.

Don’t miss out on this thought-provoking discussion that challenges the conventional approach to strategy.

Seth Godin has been trying to turn on lights, inspire people, and teach them how to level up for more than thirty years.

He has spent most of his professional life as a writer, publishing 20 bestselling books, including his latest, “This Is Strategy: Make Better Plans.”

Unless you have been living under a rock, you know that his daily blog called “Seth’s Blog” is one of the world’s greatest treasures. Over 3 million words and counting.

Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and the Marketing Hall of Fame.

He’s delivered five TED talks and pioneered ethical online direct marketing, now a $30bn a year industry.

[RichardKusiima]

Here is what is fact and why we see the confusion around this subject - Strategy is not for everyone; most people just feel smart knowing they are able to throw in the word anywhere they feel the word will make them look smart 😂

Michael Porter was explicitly clear on what strategy is and now, Seth Godin has made the understanding of the same subject so simple for everyone to understand but, I guarantee you, it doesn’t matter how great the meat is if you are placing it before a grazer - the poor animal will always choose the grass over the meat any day 😂

If strategy was something for all to understand and run by then this would go against the very meaning of what strategy is 😊

Thanks Seth Godin for laboring to simplify this simple subject - a few folks though will always get it, and that’s cause most people are not cut out for the space where strategy is needed!