Seth Godin - Everything You (probably) DON'T Know about Marketing

Today on Behind The Brand, Seth Godin details everything you (probably) don't know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.

His great insight into what we don't know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing.

Here's everything you probably don't know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.

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[cjxkrwh]

1:00 A brand is how much extra I am paying above my substitute. If I’m not paying extra, I don’t have a brand.

6:10 Culture defeats everything.

7:00 Human beings make decisions based on the status of who is going up and who is going down, and what that means to us (“us” a certain group of people).

8:17 Don’t do it cause you’re making a living. Make a living cause you’re doing it.

16:50 Nike vs Hyatt

17:25 A brand is a promise to people, a short-hand, an expectation. They should ask themselves: “what should I expect the next time?”

22:00 As a Marketer, you have to have empathy for the people you are willing to serve.

27:00 The medium can change, but the mission will remain consistent.

People don’t think what they want, they think what they dream of.

32:10 Now, everything is a click away, you can sell anything you want. But you don’t come at the customer anymore, let them come at you.

31:40 You don’t market at them anymore, you market with them.

32:50 Everyone is not the goal, someone is the goal.

42:30 As a Marketer, you have to willingly dance with the tension a customer feels before actually taking an action.

[paulharold]

MY portfolio has good companies, however they have been red all this year. This is my first year of investing and have been down 35% in the March/April sell off, and now down 17% in this sell off. I work hard for my money, so investing is making me nervous and sad. I don't know if I should sell everything or just sit and wait.

[maraboscaro]

The way He speaks, his mindset, his philosophy of life, the way gives back...I really love Seth.

[abramdahlby]

Good Stuff. For someone starting a business and feeling guilty about not wanting to reach 100, 00 plus people but to only go after those who share the same passion, this video hit the spot.

[misskarren]

"Everyone is not the goal, someone is the goal." Completely agree! I smiled so hard whilst hearing this. I'm so glad I came across this video today... I'm in the process of starting my own brand and I needed to hear all of this!

[rahatshamshieva]

It's so, so important to listen to people like Seth Godin these days not because he's a great entrepreuneur and bestselling author BUT for his good tone, for showing that there are still decent people in this world! Questions are also so thoughtful, to the point and so well organized!

[maniimanii]

This is beautiful!! This interview is literally gold. My girlfriend knew I wanted to do marketing so she bought me Mr. Godin's book, that woman does not understand how her care changed my life.

[HOWNOTTWO]

This video is a must-watch for anyone who wants to truly understand marketing and its nuances. Seth Godin's explanations about the difference between brand and direct marketing, and the value of a brand in marketing are eye-opening. It's fascinating to learn about the key differences between psychographic and demographic marketing and how they play a crucial role in shaping a successful marketing strategy. I love how Seth Godin's insights are drawn from his bestseller, "This Is Marketing, " making it easy to dive deeper into the topic. Kudos to Behind The Brand for bringing such valuable content to their viewers!

[beautybird]

Srth is amazing, I dont think he gets enough recognition for his skills, love to hear him talk, you always learn something new

[AmberLimShin]

The way seth lit up when you started asking about books and publishing... this video is a gem! Thank you.

[hbvbsys]

Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. Best, Simon.

[Robertgriffinne]

your ability to break down economics for the average Joe and Jane to understand is top notch. You really need to create a course on trading stocks for the retail investors. Thanks for all this great content and information. Lastly get those likes up folks and share this video

[Cristian_M_]

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her

[NateHaselton]

This was one of the best podcasts on youtube I've come across in a long time.

[selfmasterylibrary]

Mate I love the mission you have here and I very much appreciate you not putting ads on this video!

[keithcarlos]

"Dont do it because you're making a living. Make a living because your doing it" Mr. Godin is dropping Gems on us

[michealwrubell]

I'd be retiring or working less in 5 years and I'm only curious how people split their pay, how much of it goes into savings, spendings or investments?? I earn around $165K per year but nothing to show for it yet

[HittinOnDorky]

I used to read Seth Godin's blog daily and somehow never caught that he is a marketing expert. This is an incredible surprise! Seth is the

[TNRPISIQ]

This has to be one of the most value adding videos on youtube for m. Thanks for uploading

[ZeliWipin]

Seth Godin really knows about his craft . I love his book and his voice and his mind, please make more books !!