Seth Godin: Marketing Strategies That Work

Seth Godin, marketing genius, talks about his book “This Is Marketing: You Can’t Be Seen Until You Learn to See,” and discusses how marketing compassionately is the key to a successful business and making a difference in the world. Seth drops one brilliant idea after another. His counterintuitive marketing strategies will make you rethink the way you approach your work and the people you share it with.

Seth Godin is an author, entrepreneur, speaker, maker of ruckuses, and, most of all, teacher. Over the past quarter century he’s taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life via his blog, online courses, and lectures. He runs The Marketing Seminar and created altMBA. He’s the author of several bestsellers that have been translated into more than 35 languages.

Struggling with your marketing? Can’t find enough customers? Seth Godin can help.

#MarieTVInterviews​ #SethGodinMarketing #SethGodin



MARIE ON SOCIAL

[marieforleo]

Ready to level up your marketing game? Use these quick links to catch the highlights:

3:13 — How and why to focus on human-centered marketing.
7:05 — A simple three-sentence marketing template for any product or service.
9:20 — How to stand out in a crowded market.
14:11 — Why building a small market is your biggest challenge as a business owner.
21:19 — How to serve people who never pay for your services.

[jati]

That part about addressing a small audience and to not worry about the others was extremely helpful for me. I stopped the video because I just had to change the wording on one of my landing pages right away. :D It feels good to know that it is okay if a lot of people don’t like or get what I have to offer. Then it’s not for them. It’s important that the right people know that I am there.

I also liked to get advice instead of feedback. This is one of these seemingly little things that can make a big difference I believe.

[ZakiAzedani]

Don't focus on impressing or converting the average masses. Focus on serving the 10-100 people so well that they'd miss me if I'm gone.

[DaniOcean]

"If you're a professional, make a promise and keep it." So simple and yet so genius.

[JaneyImaaniEmotionalAwareness]

I use to think I couldn’t be sincere and I couldn’t market my work genuinely. But making that shift to believing that I am looking for the small group of people who are needing and are looking for my work has changed my business.

And I have to say listening to Forleo and Godin has helped me do that 💕

[symfa]

So true in 2024! This interview is timeless! When we think about our marketing strategy, it's all about the people who we CAN help, that WANT our help and seek EXACTLY US to do it. Otherwise it's a selling game where no one wins.

[PalTiya]

Having customers who tell other people about your business is gold. It makes it so much more attractive when people love what you create and tell others. Loved this episode :)

[CelineAdobea]

Words cannot express how much I appreciate this video!! Thank you to everyone who made it possible 🙌🏾
So much love 🌱✨

[elisakappel]

I've just watched this whole episode. But before finish watching it I had to stop for buying the book and as if it was not enough I had to stop again because I felt so inspired by both of you that I couldn't leave that inspiration behind. I wrote a post for my followers thanking them to be with me. It was so liberating! Thank you so much!

[peterfritzphoto]

Both times I've watched you two together, I've ended up with tears in my eyes. Just brilliant. I love you both.

[ChrisGrande]

It’s so freeing to focus on helping a small tribe instead of “serving the masses.” Thanks!

[carolinelarsson]

My two favorite marketers & humans in the same frame. I got teary eyed when Seth gave Marie some well earned appreciation. He is so very right, we are lucky. And such a brilliant book . Thanks Seth.

[derangedhobo]

I've been so confused on how to market my business. I've always been told to have a bigger audience as a solid foundation to have a stable business. I need to get this book ASAP. This feels so legit. I understand where I was confused, and where I need to fix my strategies. Thank you so so much for this video!! 🙏

[gentwithin]

Two of my favorite people in one video makes it a must watch. Absolutely love what Seth said about how "free earns you trust and attention"...that that's the building blocks of the modern economy. So many levels to this and you guys always deliver clear messages that resonate long after the words have been spoken. Thanks for the work that you do! It's impacted me in ways you'll never know.

[MJILLUSTRATES]

There's always a lot of insights when it comes to Seth Godin, but one statement that really caught my attention is "Free earns you trust and attention". I already knew this but for some reason it's clearer. Thank you :)

[justynatrofimiuk]

Thank you Marie for Seth invitation and the essence of his THIS IS MARKETING book! I'm taking with me > "Price is a story". Thank you!

[TaraWagner]

Wow! I’ve been an entrepreneur for nearly 2 decades across multiple niches (in my current niche as a belief breakthrough coach for almost a decade) and the amount of wisdom packed into this short video is remarkable. I can’t recommend this enough. Thank you Marie and Seth for all you do. I especially love the simplicity of the Axis exercise. Going to play with that one today! #alwayslearning

[MindyAltermattSuccessCoach]

As a person who has built a business on helping solopreneurs market more authentically I loved this interview! It turns marketing and authenticity on it's side so you can look at the concept from a different angle. I found myself saying "YES!" out loud multiple times. Thank you Marie and Seth for sharing your wisdom with the world. So many great nuggets here!

[claraharmonson]

My two favorite Marie Forleo vídeos are the ones with Seth Godin, love his brain and his heart ♥️ amazing information and value. Thank you so much!! I’m watching this over and over!! So much wisdom 💝

[ritikakhurana]

It felt so liberating watching both of you talk. If someone tells you he doesn't want you, he is right about that. If he says, no one is gonna want you, he is wrong.