Google Ads Keywords Research

Google Ads is built on search so for SUCCESS you need to complete your Google Ads Keyword Research correctly.

#googleads #googleadstutorial #keywordplannerforyoutube

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[harsheenpatel]

Such an immense value drop! Need more of this on Youtube.

[SimonWilliams-skvl]

Everything is clear. Brief and clear. No water. Thank you)

[Daniela-jlzw]

Hi Aaron, thanks for the educational video! Would you then only use exact match KW type?

[michaelsipes]

🎯 Key Takeaways for quick navigation:

00:00 🌐 Importance of Proper Keyword Research in Google Ads
- Discusses the critical role of keyword research in Google Ads success.
- Emphasizes recent changes in match types, increasing the importance of updated keyword research methods.
02:03 🎯 Overview of Keyword Match Types
- Explains the three match types: broad match, phrase match, and exact match.
- Illustrates with examples how each match type functions in Google Ads.
- Points out that exact match keywords may operate more loosely than expected.
04:12 📝 Step-by-Step Keyword Research Process
- Guides through the process of keyword research using Google's Keyword Planner.
- Highlights the importance of selecting relevant keywords and analyzing search volumes and competition.
- Advises using historical data as a guide, not a definitive forecast.
08:15 🗂️ Structuring Keywords and Ad Groups
- Explains the importance of categorizing keywords into ad groups for targeted ad copies and landing pages.
- Demonstrates how to organize keywords into different themes and ad groups.
- Recommends a simplified campaign structure in response to recent match type changes.
11:57 🚀 Finalizing Campaign Structure and Optimization
- Discusses assigning specific URLs to different keyword themes.
- Suggests a new, efficient campaign structure.
- Offers a Google Ads optimization checklist and additional resources for setting up campaigns.

Made with HARPA AI

[christopherhayden]

Great video! Really helpful, as are most of your videos! One question though when it comes to the URLS. - For the 1BV AD Group, 1 Bedroom Villa Bali keyword, the URL refers to the Seminyak page. Doesn't it matter that the URL isn't for 1 Bedroom Villa Bali in terms of landing page relevance? Or is it because the Bali landing page would be targeted dynamically?

[Mark-sotg]

Thanks for your videos, just starting freelancing journey!

[genghisfimpley]

I know that in the end conversions is all that really matters but what should I be looking for specifically? What makes a successful campaign?

[ratfinder]

Thank you for the very informative video, may I ask a question? I have a pest control company, we specialize in rodent control, we service residential and Restaurant clients, each one is different, do I create a landing page for each one and run it on the same campaign with 2 different ad groups. Also do I creat a stand alone landing page and if so, do I create a separate url for each or make a landing page that’s on my website? Thank you for your time!

[mihailolecic]

Very good video and very well described. Keep up the good work and thanks for education!

[NostalgicBlackCulture]

Right to the point this was 🔥🔥🔥content

[chrisryter]

Great video - but only thing missing for beginners is showing how to get to google keywords.. :)

[albertomatienzo]

Great video ! Does this mean that now we don't need to use alot of keywords? I used to have about 30 per ad group. Here in this example I saw you only used about 5 - 10 keywords per campaign

[ElienSlegers]

Hi Aaron, thanks for the great content. Which match type would you recommend to use? Kind regards from Belgium!

[gofitwitharwa]

If we have an ongoing ad campaign. And have to look for new keywords to add. Do we follow the same? Can you make a video of the same? I'm new here. Or is there any video made on this already. Thank you

[macac]

One question Aaron, it would be one campaign per product? Or one general campaign and then one ad group per product? Thanks

[LindaMantilla-Rodriguez]

Super helpful video!! Do you give classes? I want to understand the checklist :)

[mirahsan]

You used to be able to pick keywords from then planner and shove it all into a campaign/ad group with a few clicks. But it’s confusing now as of January 2023

[IEntrepreneur]

So how do we compete with competetors on the same keywords with a larger CPC? Just getting a higer CPC and- or longtail keywords?

[remilekunadewale]

Can I manually select the advertising platforms I'm interested in in the advertising campaign settings?

[denzilpeiris]

Thank you for this video. Time Stamp 2.24 "keyword match type" how di I get there? I have followed few other video's like yours but how to get to Google Keywaord planner is NOT well explained? However there were two video's which showed me the setup, for which (1) I need to have a web site (2) you need a credit card and so on. I do not have such money. Since I am in the learning curve my aim is to get used to Google Keyplanner. Please advise.