Content Writing for SEO: How to Create Content that Ranks in Google

In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.

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Additional Blogging and Content Marketing Resources

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Whether you’re writing for your own site or for a client, you should have 2 objectives for your content.

► The content should drive traffic to the site.
► The content should turn people into customers or push them further down the sales funnel.

With these objectives in mind, here’s a simple process to achieve both of these goals.

The first step is to write about topics people are searching for.

Most people like to write about topics that excite them. But these posts often have a short shelf life.

When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.

How do you do this? This video will show you how.

The second step is to assess the type of content Google wants you to create.

Google’s job is to deliver the most relevant results for any given search query. And they do a pretty good job at this.

So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.

This is called search intent. Watch the video to find out how to determine search intent from any query.

Step three is to create a data-driven outline.

Content is like a puzzle. There are a lot of different pieces and it’s tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.

They also help make sure you’re including all critical points worth communicating on the topic.

This video will show you how to easily create a blog post outline.

Step four is to create a click-worthy headline.

A headline is important because it’s what stands between you and a visitor. Its main job is to convince people to actually click on your result. Then it’s your content’s job to keep them reading.

Watch the video to learn how to write good headlines.

Step five is to write a killer intro using the AIDA formula.

The introduction is arguably the most important part of your content. Its job is to hook your reader, tell them they’re in the right place, and convince them to keep reading.

Fortunately, there’s a tried and tested formula you can use called AIDA, which you can use.

What does it stand for and how do you use it? Watch the video.

Step six is to make your content actionable and easy to digest.

So your outline should act as a nice skeleton for your post. And to add meat to those bones, you need to do two things.

► Make your content as helpful as possible.
► Make it easy to digest and read by focusing on your communication and writing skills.

Watch the video to learn some tips on how to do this.

Timestamps:

1:11 Write about topics people are actually searching for
3:50 Assess the "type" of content Google will rank
5:18 Create a data-driven outline
7:15 Create a click-worthy headline
8:04 Write a killer intro using the AIDA formula
9:47 Make your content actionable and easy to digest
11:25 Get unfiltered feedback

#contentwritingforseo #contentwriting #contentmarketing

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STAY TUNED:

[GrowWithWill]

One of the simplest ways to teach SEO is do what others have done...but 10X better.

It gets at fulfilling search intent, making it easy to understand what you’re writing about for the crawler and more!

[ishitayadav]

I am very grateful to be a part of this learning session, Thank you from the bottom of my heart for this worthy presentation and all your hard work on it.

[unicornshampoo]

Thanks Sam. All I was doing was enraging my audience before.

[maniacmeet]

Hey Sam 👋🏼,

Thanks a lot for this stunning ✨ guide on Content Creation for SEO. I'll surely share this video with my Content Team, so they can make better content for me as well as my readers.

Keeping serving awesome content. 🙌✌🏼

[imisioluwabamidele]

SEO couldn't have been better explained than you've done. This is good content.

[zeljkolazic]

Wow. Definitely one of the best tutorials you've made so far! Kudos to you Sam

[capitanchorizzo]

Great informative tutorial, as always from you. I very much appreciate the timestamps, when I want to come back to a certain topic. And I the montage of your video still!

[muhammadusama]

You just nailed it !
i'm myself is a professional writer, this thing is absolutely coming from someone who is experience enough!

[omopeadejoke]

This is interesting and far better than other content writing tutorials. Thanks, Sam 👍

[issuesaroundtheglobe]

Thank you for such an insightful presentation

[lenishkhatiwada]

This is pure gold. Waiting for part 2 of content writing

[steveblakephotography]

I am very new to SEO and find your tutorials really helpful. I sometimes miss some of your recommendations of sites and tools that are helpful in building SEO and wondered if, when you recommend something, you could briefly write it on screen? Really great videos, thanks.

[AdamMellor]

Great video, very clear examples. Thanks!

[kunmiodueke]

This video was fantastic for beginners, thank you so much!

[jackphilbin]

Appreciate your instructional videos, Sam!

[lifestyleharley]

Thanks for sharing some of the precious info regarding SEO content writing for free.

[statura]

Thanks for the tutorial on how to create SEO content.

[tarunnoemu]

Love your content. Just watch and note all information you give in this content.

It was amazing! Very informative! One of the bests for sure! Thank you, Sam

[marexibinsa]

Thanks for all the detailed information you have provided in this video. I like your way of explaining every point. Keep sharing such great videos in the future also.