Agency Conversations: Leading with Customer Insights

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Chrissie Hanson, global chief strategy officer, OMD, and Michael Mothner, founder & CEO, Wpromote, discuss how the idea of leading with customer insights has shifted in recent times.
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thats a really cool talk about the approach to gain customers insights; inspirational from you Chrissie @omd_worldwide building insights by 1 ethnographic approach 2 disciplined researcher 3 data enthusiast .. and finally a "marriage of three means that you are creating a picture but also verifying it and testing it."😍

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