Twitch Adpocalypse

THE END IS NIGH... or not.

Good follow up talk with Devin Nash:

Watch the stream here:

Join the community here:

#Pants #Twitch #PirateSoftware

Timestamps:
00:00:00 - Intro
00:00:08 - The "Adpocalypse" explained
00:01:10 - The tweet that made everyone lose their sh*t
00:02:04 - Richard Lewis article
00:04:53 - Burrito index
00:06:44 - Add Deeper analytics to Twitch (2023 post)
00:09:16 - Viewers questions - How much money do ads make?
00:09:40 - Does adblock work?
00:10:16 - Is Twitch losing advertisers?
00:11:00 - How does Thor do the ad scene?
00:11:04 - How will the ferret rescue handle a case of adpocalypse
00:11:42 - How does Twitch Turbo work?
00:12:25 - Cost of running a ferret rescue
00:14:50 - When do streamers get paid?
00:14:59 - Turbo vs Subs - what pays more?
00:16:00 - Do Turbo and Prime stack?
00:16:34 - Do Russians get ad?
00:17:11 - Can you chose which ads to run?
00:18:01 - Does muting a stream stops revenue?
00:19:40 - Ferret rescue and stream revenue
00:20:09 - Is subscription enough for Bluesky?
00:20:35 - Turbo profit calculation
00:20:48 - Does the banner at the bottom generates revenue?
00:21:34 - Do certain games affect ads?
00:22:34 - What does ad friendly content mean?
00:23:19 - Which channel makes more money - main or ferrets?
00:23:47 - Caseoh
00:27:24 - Will tags be temporary?
00:28:13 - Politics, ad revenue and tags
00:32:04 - Censoring words
00:33:29 - 1984
00:35:04 - Do Twitch vods generate revenue?
00:34:22 - What is ad revenue based on?
00:35:20 - Do certain ad provide more revenue?
00:37:46 - Being positive with ads
00:38:28 - Preroll ads
00:40:29 - Do advertisers watch the stream?
00:41:57 - I didn't get an ad?
00:42:49 - Maximum number of ads per hour
00:43:34 - Loud ads
00:44:18 - Kingmaker system
00:45:17 - Injecting ads directly to the broadcast
00:49:22 - Real streamers don't need a sponsor
00:50:39 - 100 million dollar sponsorship

- Editing by Sunder

[MADMAXX-]

Philosophers: "How could you ever truly measure the worth of a human life?"
Thor: "It's 0.8 burritos per month."

[HullBox]

I like knowing that we are not numbers to Thor, we are simply burritos

[Azeria]

The lesson here is simple, whether or not this really is platform wide:

Creators, you need to diversify your income streams, now. Any one of the platforms you depend on for your income can just pull the rug at any time. Sometimes it’s intentional, sometimes it’s not, but it can happen.

[angela_eric]

I mentioned this in the Youtube chat. However instead of calling it an adpocolypse could we call it a tagpocolypse since there has been a dramatic cut in people's advertising revenue around a specific tag group?

[hoboofserenity]

I REALLY love how transparent you are in communicating stuff like this.
Both asking questions in the open, and detailed answers to chat with questions related to things like this.
Transparency is so important to help educate people on matters that most would otherwise have no insight into, and it helps prevent future misunderstandings for everyone involved. Transparency, clear communication and encouraging people to learn and immerse themselves into it instead of jumping on a band wagon are all skills that are transferable to every aspect of your life, and helping your viewers learn that is really good of you and something that will help a lot of people down the line.

[box]

I hate ads with a passion. It feels like there is ad in my face every 5 seconds. Like in the last 5 years the ads have gone CRAZY

[sipher]

Thor: "They also don't like it if you curse within the first 15 seconds of a video"
Also Thor: *Says shit within the first 15 seconds of the video*

[purplepenguin]

Twitch: has a problem

Thor: “wait i had a pull request for that”

[jaredfriesen]

I don't really go on twitch anymore. For a while I'd see who's streaming, click on someone I'm following, get hit with 4 adds before I get the watch and I immediately lose interest. Even if I have enough patience to power through the first adds, I still get hit with another 2 to 4 adds every 5 to 15 minutes. I know the streamers usually choose where they put adds and I know they're kinda forced to show adds in a way so I get it. But it makes the viewer experience so bad I just can't watch twitch anymore.

[rattlehead]

I read the thumbnail as: "let's talk ass"

[mhbones]

Found your channel from your shorts, I love that you run a ferret rescue, so many people get ferrets thinking they're like weird rats, and don't do their research prior to getting a ferret. So many of the good noodles end up in shelters because of that, so I always support ferret rescues.

[scotthoover]

We also just had a major election in the US. Ad spending is going to inherently go down post-election as candidate and campaigns no longer need the advertising since they've already won or lost. This is going to naturally hit streams that discuss politics and not hit those who don't.

[sojaro]

People online have been talking about the normal January and February ad dip for a long time now. I know TotalBiscuit was talking about the cyclical pattern of ad buy during the 2017 "ad-pocalypse". I know other people were giving fairly reasonable analysis about it then, too.

Gamers will always be seeing the sky falling before they listen to someone who does the long-term data analysis.

But thank you for this in-depth breakdown.

[Laverbruh]

I am not sure if it's just me, but I feel like there's been more ads on YouTube and they've been more annoying. Its not rare that I see 20 second ads without skip option. So annoying.

[pearceburns]

I saw YukkoEX, a trans V-tuber also complain about this for a different reason.

[Editing in a TL;DR: the worry is that tags could be used to not run ads against LGBT content, pushing out the viability of LGBT streamers. The Bud Light problem.]


The requirement for tags for policial content also includes language to not talk about "ideology around sexuality, gender, race or religion".

This was seen to opening the door to get any pro LGBT stream forcibly tagged as LGBT because quite often these figures will talk about their lived experience, or have people in chat talk about lived experiences. I believe twitch has had to make a clarifying tweet around people being aloud to talk about lived experiences, but i imagine that will not stop people reporting channels or whatever the mechanism of enforcing tags will be. [Edit Thor talks about this around 26:27]

This language is made less flattering being included beside "talking about legislation [about LGBTQ rights, etc.]" and "talking about war, conflicts and national security issues."

If the YouTube apocalypse is anything to go buy, this will have a nock-on effect on the viability of LGBT streaming on twitch, I imagine regardless of whether it is illegal by twitch standards. The barrage of complaints will be a nightmare for SOMEONE to deal with and/or the forced LGBT tags will ad-pocalypse specific demographics of creators.

[axis]

It's funny how things are just coming full-circle back to Cable again: ad breaks on streaming, various platforms bundling together(Disney, Hulu, and ESPN have a bundle together for example). There's even ads/ad-free rates for at least a few services. Been interesting watching these things evolve over the last couple decades

[majormushu]

It is wild to me though, i heard about this topic from DVAU where he was basically like "PirateSoftware is talking out of his ass with no evidence saying the adpocolypse isnt real" and hearing you actually talking about it im genuinely confused as to how he got that idea.

[alexobery]

I'm glad that you're taking a position to protect your community Thor (and i think i get where you're coming from), and I love the ferrets. I would like to say though, with regard to the lived experience "protection" its easier to keep your lived experience to matters that aren't being subject to legislation or policies, if you aren't one of the groups being debated or targeted in political discourse. It's hard to avoid politics when the mainstream discourse is very focused on your identity as a political threat.

[grantmurdock]

Story about language in the first 15 seconds. I used to work as a projectionist, and usually for this big multiplex there were two of us. Often, when something was reaching the end of its run, we'd have something share a theater. Back and forth if they're similar, early for kids films, late for PG13 and R rated films. Cool.

So one day I get a frantic call and run to the projector. A bunch of kids piled into the theater to see the movie Elf. The movie that was lined up... was Bad Santa. And that first 15 seconds is Billy Bob Thornton cursing his brains out, that's how the theater learned the wrong movie was running.

Boy that was fun to fix.

[persnicketyVC]

Can confirm. I work in the ads industry as a secretary for both digital/print for American clients. Lots of shit going on starting around November specifically (11/22/24 i am in pain), December everyone goes on break, January slows the hell down post-holiday.