How to build your brand today

Social media ads drive business results in a way that most aren’t paying attention to, and when I say social media ads I mean organic posts on your account, not making a piece of content and then spending money on media to amplify it.

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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary's life ambition is to buy the New York Jets.

[garyvee]

Social media ads drive business results in a way that most aren’t paying attention to, and when I say social media ads I mean organic posts on your account, not making a piece of content and then spending money on media to amplify it.

[pdrogil]

Absolutely! 🙌🏽 people are worrying too much about going viral rather than having fun with what they post

[VeeTheBeeZ]

All you need to do is put in the work! ✌️🤓

[MarioBrosJediKnightXD]

Gary was so nice to put that girl's channel name, Gary should do that more with creators, to give them a boost in his short videos.

[HighPandaa]

That chocolate looked like the post tb experience

[afghanfilm]

Now I'm confused, if it goes well? What if it doesn't?

[Thebeekkeeper]

And that is the definition of double down in your strengths 💪

[StephanP]

Wonder how Gary feels about going to school and getting good grades.

[raulbancroft]

Bad description the creative isn’t creating the reach rather for the first time in history the creatives CAN reach the consumers directly because of the creation of social medias which create the reach, it’s just now the marketing creative no longer has to rely on the business team to take the ad copy and get it out there

[MrWnw]

I don't understand, could someone put it into your own words?

[Real_Mr_Egg]

Gary was so gary to gary gary and gary to gary gary(gary so gary)

[tom_hops]

Is this guy who was scamming (influencing) people to buy nft?