How to Build a Profitable Clothing Brand on Shopify

Have you ever dreamed of starting your own fashion line and building a loyal fan base?

Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a label that’s on Shopify.

Drexler and CEO Roxanne Stahl O’Hara also talk about their organic growth and creator collaboration secrets.

Here’s what we will cover in this interview:
0:00 Intro
1:17 Design tips for every business owner
3:13 Getting your products to stand out
11:26 How to build a strong connection with your customers
14:02 Creating products that are trend-proof
15:50 Secrets to success with Instagram marketing

[NireePerian]

i've been looking at starting a fashion line inspired by old coats from vintage armenian postcards but didn't know the first thing about what goes into it - what a helpful episode! (and what a great brand to learn from!)

[Ward-Robes]

Been looking for the right brand to refresh my wardrobe. Alex Mills checks all the boxes! Great episode.

[shuangesther]

Loved hearing how a designer thinks when creating and marketing! ❤

[GogoZoger-dife]

Ooo love this!! Finding the perfect fitting T really isn't easy.

[inkwaves]

Love that Alex Mill is designing wardrobe staples. We need more of that in our world of fast fashion