Psychological Pricing Strategies Backed by Research | Namogoo

Do discounts always drive sales? Most businesses assume discounts are an easy way to increase eCommerce sales. The truth is, it's far more complicated than you might think. 

In this video, Einat Etzioni, Chief Marketing Officer at Namogoo, covers 8 data-based discount principles that can help your brand make the most of discounts.

[malikrumi]

Fascinating. I talked to a pricing consultant two weeks ago who made exactly the opposite argument: monthly billing gives customers a reminder to cancel. Plus, when customers pay yearly, it gives the business more early cash to work with.

[recycledkit]

One of the best videos i've seen, thank you.

[SarahReinbolt]

Great info, Einat! I was not aware of the font size deltas.

[carltonthompson]

Great video!! Easy computable discounts and the rule of 100 great points!!

[TheCriticalChris]

3:00 - sorry, but “10% off a $50 sweater” will always sound better than “5% off.” Why? Because it’s double the discount! 😂 Check your numbers there.

And if you somehow meant to say “Ten DOLLARS off a $50 sweater, ” well then that’s a 20% discount, or four (4x) times a 5% discount. Of course that’s going to sound better too.