The Top Misconception Around In-App Ad Fraud [Mobile Mondays]

In this Mobile Monday video, Steve Woolway, Senior Vice President of Business Development at DoubleVerify, talks to InMobi's David Di Angelo about the biggest misconception in the industry around mobile in-app ad fraud today.

Full Video Transcript:

David: Is there anything that you would think marketers would find surprising in terms of what we find in fraud, with regard to in app?

Steve: Specifically related to in app? I think one misconception or something to be aware of probably is on, I think a lot of people look to Android as an environment that's open source, that's maybe a little bit more susceptible to fraud, but there absolutely is fraud we continue to identify and prevent in the iOS environment. So don't put your guard down thinking that iOS is the closed environment that has no fraud risk. It absolutely does. And keep the same controls on iOS as you do on Android.

David: That's super insightful, appreciate that.

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