Facebook Pixel Setup and Standard Events: Your Comprehensive Guide

Wondering how to set up the Facebook Pixel and standard events on your website? Need help troubleshooting your configuration?

Follow this step-by-step tutorial so you can start getting actionable data to inform your marketing decisions.

See exactly how to install the Facebook pixel base code and Facebook standard events codes across your website and on individual landing or funnel pages.

Learn how to verify that the correct pixel ID is installed, when a secondary pixel might be needed, and how to create a new pixel from scratch.

Plus, get tips to choose the right standard events to track, and discover when to use the events set up tool vs. manually adding the event code.

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00:00 Intro
00:36 What is a Facebook Pixel?
01:00 What You Need to Get Started
01:20 Finding Your Facebook Pixel
02:46 Installing Your Facebook Pixel Manually
04:47 Setting Up Standard Events: Overview
06:18 Standard Events for Landing Pages / Funnel Builders
08:10 Standard Events for Websites Using the Event Setup Tool
10:03 Verifying Proper Installation: Facebook Pixel Helper
11:30 When to Use the Event Setup Tool

#SocialMediaMarketing #FacebookMarketing #FacebookForBusiness

[MichaelMandaville]

This woman is a gem of an educator with this video: clear, decisive, well done graphics and precise directions.

[RajatSinha_z]

Cannot believe how well you've covered every point, within 12 minutes!!! I had about 10 questions, all of which were beautifully pre-empted and addressed.
God bless you ❤️🙏

[doctor.networks]

The level of animations & effects is just outstanding!

[mohammadishaque]

What a teacher, what a champion. Keep on doing the great job. Never saw such kind of teacher. Words coming out of your mouth are like embedding in the mind. Bravo 5 star

[biblebites]

The plugin by Facebook has not been updated for three months but the plugin you mention works with the current version of WordPress. Now I can move forward. Thanks!

[thembiskosana]

You are an exceptional teacher. WOW! Best tutorial I have ever followed. You are so good. So glad I found you.

[artificialelijah]

Having sooo many pixels for one website. I always find it strange that people have multiple pixels on a site, or 'backup' pixels. Incredible video.

[gavindaly]

You're a very gifted teacher and communicator. Your help is greatly appreciated.

[joanhanton]

You are an absolute lifesaver. This is explained so clearly that I finally understand this process of how to use a facebook pixel and install it properly. Thank you so very much!

[AberrantArt]

Best video on Facebook Pixels on YouTube. Thank

[ivnacuri]

Very clear and easy to understand video that clarified many of my questions that were not easy to find with a google search. Much appreciated.

[PhobiaTheGreatest]

Best video on Pixels on YouTube!! 10/10!

[rakibahmed-trmf]

a lot of discussions in only 12mins video. Excellent presentation thanks a lot!

[misterellystudio]

WOw wow wow.. I have being using facebook pixels for over a year now and i dont know this. Thank you very much. This is a great tutorial. I am your newest subscriber.

[sizah]

Thanks so much, this was best by far the best tutorial, easy to follow and straight to the point.

[RevanthKanakam]

Wonderful 👌Your way of explanation is amazing. Thank you so much!

[CrystalThomason]

As always, amazing video! I’ve learned so much just by watching your videos! Thanks SME!!

[lynnemaple]

Thank you so much. This was the most helpful video. The meta pixel set up was complicated thank you for saving my sanity LOL

[grlm]

thank you this was really useful, I was looking for someone to make an accurate tutorial like this

[MillaExplores]

This is such a great and clear video!! Very helpful, thank you! 😊