How to Setup Facebook Pixel Standard Events (With GTM)

In this video, Cedric Potvin will show you how to set up standard events for the Facebook Pixel with Google Tag Manager (GTM).
Standard events include page view, add to cart, purchase, etc.

▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

00:00 Intro & explanation of what standard events are for the Facebook Pixel
01:41 Different kinds of Facebook pixel events
03:34 Live demo of setting up standard events for the Facebook Pixel with Google Tag Manager
32:46 Conclusion

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[jianhou]

Oh my god!! It's really great. I am a new contact with network marketing, just need such a good video. Thank you very much for sharing. Although I still don't know much about many things, I will watch your video to learn more, because I am a person who knows nothing about this kind of programming and software. Thanks again!!

[achuthmarketing]

Amazing content bro.. I am watching your content one by one and setting up FB and tag manager for my client. Thanks!
Life saver

[varshasharma]

Really good video!!! 😊thank you so much finally I find a video which I am looking for

[milehightitleguy]

This is incredible value, thank you so much!!

[Gahanlover]

Thank you so much! This was so useful! 🙂

[biswajitpradhan]

Thank you for this man... i tried it .and it worked.. could you plz make a video about "Integrating Google Tag Manager with the Conversions API"

[adietz]

Where do you go to find the tracking info? For example if you’re tracking “lead ever” and you place that code on a thank you page —- where do go to see how many ppl landed on that page ?

[dianaalzate]

Such an amazing video! Thank you so much

[Eclipsetwog]

Thanks for the great video!

I have at least one problem with Shopify :/ As soon as I click on Checkout to enter the payment data, the pixel does not track at all.

Does anyone have this too? And if so, how did you solve the problem?

[equiposInn]

I have a question, Now I have the pixel and events set up directly on Facebook´s Events Manager. Do I have to eliminate that configuration in order to set up the tracking through GTM? (I´m also going to set up conversions API through GTM)

[petrunecula]

Hey there Cedric, isn't it easier to set up right now with the facebook pixel from facebook archive ?

[xillence-onlinelearning]

First of all thank you very much for what I was looking from last 4 months and here is the solution. I followed all these videos to set up the API conversion and I got the solution. But immediately after 2 days I got an error i.e ( server sending invalid match key parameters for viewcontent event ) and also I followed step by step as you explain in this video. please help me, how to solve this error.

[gidomz]

FB Purchase event is unclear, can you show dynamic purchase event triggers? I wanted to see it track in Meta

[achuthmarketing]

My click text appears Boolean false. When googled it says its bug in gtm

[ronranit]

Hi Cedric, do you guys activate aggregated event measurement while using GTM?. seems, in my case. when I'm not using Aggregated event measurement the attribution of data to my ad manager seems working smoothly. but when aggregted event is active. it's like it is messing with my attribution. 😖😖😖

[saranardo]

Thank you for this x . Basically from what I understand Standard Events don't need to be turned to conversions to be used to optimize Facebook campaigns, while for custom events, you need to turn them into custom conversions?

May I have the link to the video to install purchase events with dynamic variables in GTM please?

[audiotecalibre]

¿Do you have any video on tracking embedded videos (not YT) for FB with GTM?

[s.sandeep]

Hi! So, at the forst instance I use wix website and where I have added both pixel and tag manger through WIx integrations where it installs them with code like GTM - for tag manager and the same goes for facebook pixel, So should I have to add the pixel code (HTML code) which you have shown here to the tag manger under tags?

[alexander.starbuck]

Fantastic, informative video, really helped me understand the mechanics. Couple of short ones if you don't mind :) :

1) You used GTM, can the FB Event tool be used as well? Does this tool set up tracking on their end (since no code is deployed to my website)?
2) Where in campaign reports can I view column with these events, especially custom events? (Example: TRAFFIC campaign to my landing page, I wish to see how many people clidked the download .pdf link/button)

Many thanks and greets from Croatia! ;)

[jackkeith]

Hi Cedric - awesome video, these are fantastic. Question: I need to send micro conversions via the FB pixel. On a high level, how would you accomplish this? I take it, it's a specific event I need to send?