Growth Ending MISTAKES Small Streamers Make And How To Avoid Them!

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With so many new people subscribing to the channel and joining the Stream Scheme discord, we’ve been asked to check out a lot of streams and today I want to talk about the things that I think are stopping most streamers from growing when they start out

These are growth ending mistakes that we see so many streamers making, these mistakes or misconceptions can completely stop your growth and burn you out, so let's fix that!

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Why You Need Experience In Marketing To Grow On Twitch?

Marketing your content can be as simple as creating an eye-catching and engaging title for your stream, covered in my titles video in the description and cards, or it can be much larger by creating content off-platform on Youtube as a way to be discovered.

No don’t worry, you don’t need to go out and get a whole marketing degree in order to grow your stream, but understanding basic marketing concepts such as Key Demographics - meaning who you want to make content for, what that demographic likes, dislikes, what they are searching for, or in need of and then Targeting that demographic meaning how you are going to reach them. Doing some research into marketing, and knowing even the basics of these things goes a long way.

When I first started learning about marketing I was told the major question is, “What need are you filling and why do you stand out from the others filling that same need?” so when I write scripts for this channel, I still ask that question.

🕘Timestamps:

0:00 - Video Start!
0:40 - Introduction
1:45 - You Have No Marketing Experience!
3:54 - Small Streamers Rushing To Grow
5:45 - FREE ANIMATED OVERLAYS
6:00 - Streaming Grind Is Destroying Your Stream
8:18 - The Skill EVERY SINGLE STREAMER NEEDS!

Why The Streamer Grind Is Stopping You From Growing?

If you stream every single day for multiple hours or even 4 - 5 days a week, and you aren’t seeing real growth in your viewership, revenue, and retention rates then it is important to take a step back and decide if you are spending your time and energy on the right aspects of streaming.

I am not saying give up, but say you stream 7 days a week, for 3+ hours each day. If you cut that back to 3 nights a week, for 2 - 3 hours, you’d get 12 hours back to work on your content.

Those 12 hours a week could go to creating 1 Youtube video designed to target a single search term, which is explained in my video on creating Youtube content which I highly recommend, not biased or anything though, or it could go to writing out jokes, and planning fun new ways to engage with your audience.

The style of this video is similar to Alpha Gaming and Gaming Careers in parts. A large influence on this series has come from content creators like Wild4games and Nutty.

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🕘Timestamps:

0:00 - Video Start!
0:40 - Introduction
1:45 - You Have No Marketing Experience!
3:54 - Small Streamers Rushing To Grow
5:45 - FREE ANIMATED OVERLAYS
6:00 - Streaming Grind Is Destroying Your Stream
8:18 - The Skill EVERY SINGLE STREAMER NEEDS!

StreamScheme
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I swear to god listening to Eljay reassuring me really calm my nerves with streaming.

itskyguy
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i need to talk more, need to smile more, need to laugh more, need to joke more. i look back at my vods and i realize im too serious when playing games. i wouldnt even watch myself haha

Kintato_
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I think the thing holding me back the most is my fear of diversifying my content. ive started growing pretty quickly lately but because i stream in a very specific niche, i'm worried that if i try to branch out i will get less chat interaction and lower average viewership. and honestly, while i hide my viewer count and don't pay attention to the numbers while i stream, i think i've become a little too invested in them.

epren
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You have the best "stream advice" channel I've ever seen. Thanks to these videos, I'm making a new content plan considering things I've never thought about. Keep up the good work!!

lonkworld
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Definitely confidence holds me back, I'm constantly pointing out if the stream seems dead or if I'm too quiet or repetitive

Overcoming it by just catching myself BEFORE I can say those things, and trying my best to be confident and interesting on stream

neppyshub
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God, I love your content!! I've been watching your content since I started streaming (~1 month ago) and a couple of other creator's advice videos and I've been sticking to it and seeing it work, I think!!
I started a month ago and I'm affiliate, have a couple of subs and some friendly people that drop bits in my chat, and 71 followers!! I keep a schedule, I'm always talking and keeping the stream alive whenever chat's quiet (more often than not HAKSHSK but I'm not complaining!! i love talking about the things i love and what im into so it just gives me more time to do that) but when chat interacts I make sure to pay attention to everyone who's chatting!! It's been such an amazing experience and I can't wait to keep on growing! I think next stop is an overlay lmaoo (currently I've only got the game I play on screen and nothing else but I plan on changing that!! im setting up to get a webcam at 100 followers >:D)
I just wanted to thank you for your content and everything you do, stay awesome!! It's really helped me and alot of other people out and I couldn't be more grateful for it.

wackklo
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Yo! Been watching for about 6 months and wanted to let ya know you’re definitely a help to me. I’ve taken some tips from you that have helped me grow, and this video (especially the part about this being a marathon not a race) really helped me out. I’m constantly trying to fix things from one week of data at a time and as you know there’s so much we can’t control week to week. Thanks for the help and keep the content coming!

StoneDogEntertainment
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Hey, I just wanted to say that I've watched a majority of your videos on my transition back into streaming. They have helped me a tremendous amount both tech wise & by settings goals and keeping those goals grounded. So thank you very very much, your channel is such a blessing for new streamers!!!

themaskednobody
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This channel is awesome, it has made me really think and strategize whenever I stream. My friends say that I interact with chat really well but I believe that I can do a ton better. I am naturally introverted but streaming really hasn't made me want to hide in my shell, rather it's made me want to connect with people and form friendships with them. I had been streaming for so long but just about a month ago I got into this discord that I feel is really supportive. I also feel like I can ask them what or how I could make the stream better. I have been sharing this channel with a bunch of people because you have a unique view and ideas on how to grow streams. I never would have thought that just changing my title to a question would make people wanna join just to answer it. Thanks for providing content for us and truly trying to harbor a positive community. When you said that to stream less saturated games is better, it made me think.. I'm a Star Wars fan, I should be streaming those kinds of games, however.. I really love Call of Duty, so after a few times of streaming Star Wars, i try to do some entertaining trick shots with snipers. I try to clip any of the good looking gameplays and send them to Twitter.
I just wanna say thanks again for making this content. I have been trying to adapt and see other areas that I could improve on. <3 - Tjsharkey

TjsharkeyG
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Thanks for this and many of your other videos that I've saved to a guides playlist to refer back to. Im in my first week streaming so value the advise you provide in your videos!

ParkeraNZ
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Great advice as always. I’ve taken a slight hiatus from streaming to really push out a slew of YouTube content and I’m back in the Twitch saddle this week. Your videos always have some good input. Thanks bud

BootySweat
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I luv this channel it helped me grow from1-2 viewers to around 10 viewers in less than three weeks

aidanfn
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Great vid. Another thing I've noticed is that when you tell the stream "grinders" that they need to introduce new tactics in order to grow, they'll often defensively insist that they don't actually care about growth and that it's just a hobby and if they do grow then "that's a bonus". While this may be true for a rare few I think most people who say this are lying to themselves. They *do* want to grow and make money streaming but instead of admitting that and trying new things and risking failure, they stay the same and tell themselves they're indifferent to whether or not they grow.

notreal
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Enjoying your channel a lot. I just started streaming a little over a month ago, and while I am not overly focused on growth, I do want to get better and your tips have been really helpful to me for that. Kind of limited on means right now and whatnot, but doing what I can and having a lot of fun when I am streaming. I have managed to get to 47 followers, and usually average about 3-5 viewers per stream and hoping to grow that a little bit in the coming months. Thank you for taking the time to share what you know and keep up the great work!

JoshBearheart
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Thank you so much, I'm a streamer who's just starting out and your videos has helped me get a way better perspective on streaming. I've seen multiple channels that would help me stream better but yours's is the best EVER. Thanks so much! 😊

aurorax
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This channel has helped me so much! Thank you!

nathankarcher
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I’ve been streaming for a few months rn and I’m growing very very slowly but I think my biggest flaw or thing I can work on, is knowing the mechanics of OBS studio or knowing how to edit my VODS. Another thing that I need to work on is actually talking during my streams, when there’s no one in the chat idk what to say so I’m silent

jamseats
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i'm in prep for streaming next year, lot of the info has been really helpful especially now when its getting close to doing my first own stream, i have been jumping into couple of my friend's streams as a way of getting confident but also to be accountible for each other and helping. as you said being critical of mistakes or what works to help the growth.

CJBolton
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Almost 3 weeks into streaming, and your videos are helping so much. Always looking to improve and look forward to these every week, thanks man!

akari