Food Theory: Coke is Making BAD Drinks on Purpose?!

*🥤 Want Another Conspiracy?*

Theorists, do you remember Crystal Pepsi? It was the clear soda no one really asked for and then it was brutally taken down by Coke. We all know about the epic, unending battle between Coca-Cola and Pepsi and this is but a chapter in that saga. Get ready for the story of how Coke killed Crystal Pepsi.
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*Credits:*
Writers: Matthew Patrick and Justin Kuiper
Editors: Danial "BanditRants" Keristoufi and Alex "Sedge" Sedgwick
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Editor: Yosi Berman
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#Coke #Pepsi #Soda #CrystalPepsi #DietCoke #TasteTest #CokevsPepsi #TabClear #FoodTheory #MatPat #GameTheory #FilmTheory

[Teatea]

My mom definitely fell for the “clear drinks are healthy” when I was a kid. The only soda I was allowed for a long time was sprite because it was “healthier” than my preferred orange Fanta soda

[z.stone]

Matpat’s soda knowledge and passion is unparalleled

[DoctorBright]

Hey Matt. I got covid a while back, so I was eating a lot of chicken noodle soup, and it got me thinking: why do eat chicken noodle soup when we have a cold (or something similar) does it actually help with the symptoms? Boost our immune system? Or is it just placebo? Better yet, deliberate marketing. This felt very much like something I would see food theory, so i would be super interested if you’d make a video around the subject

[KromeDrone]

I work for PepsiCo.

The reason why Pepsi cut Crystal back in the 90s was due BOTH a lack of sales and an overarching number of products and the company trying to scale back on that to save $$$. Crystal Pepsi didn't hit the required volume for a permanent product to stick around. Thats why it's considered a novelty drink to us now, much like Pepsi Blue. It'll come back from time to time, but it'll never be permanent.

[TheRealGuywithoutaMustache]

Sprite is one of the few "clear soft drinks" in existence as of today at least

[MrShadw-viwx]

Can we please give the editing team the love they deserve? I literally can't be only hearing those vids, I have to watch em, because the edits are just too funny

[Lucky_]

I miss Crystal Pepsi. I got a ton of it when they revived it temporarily in 2016. I hope they bring it back permanently some day, because I think it was awesome.

[Strikehund]

This entire episode was like a detective movie, and I loved it.

[Zikar]

It's interesting that New Coke ALSO has a "actually a genius marketing move to make people miss the taste of old coke" conspiracy theory surrounding it.
Makes me think that marketing dude's just been on damage control for the last few decades.

[jake]

Dear Matpat:

I regret to inform you that when you said "fruitopia was off the shelves less than a decade later, " my local walmart & safeway in Canada still sells fruitopia rather well on their shelves.

Sincerely,

a canadian

[TheRealGuywithoutaMustache]

11:58
"It would've been nice if I'd made sure the product tasted good" my guy missed the most important part

[callmecei]

Fruitopia was actually never taken off shelves up here in Canada and actually sells reasonably well if my experience in retail has any validity, it actually exceeds minute-maid in a few places.

[antoine]

I never knew fruitopia was taken off the shelves in the US. Here in Canada it sells reasonably well and even McDonald’s have them in their soft drink machines

[jakebrang]

I wasn't alive during the og crystal Pepsi release, but when it was re-released in 2016 I fell in LOVE with it. I normally hate Pepsi but the crystal version tasted just different enough for me to love it, and I really wish they would bring it back permanently

[adamstanton]

Clear = healthy
Soda Companies : adds clear dyes.
People : get sick
Soda : you wanted clear

[ShayTheValiant]

1. I had no idea Fruitopia was a Coca-Cola product.
2. I had no idea Fruitopia failed in the US. We still have it here in Canada, both on store shelves and in McDonald's drink fountains.

[Andlekin]

"If only we made sure it tasted good."

Seems like something a drink company should be better at checking...

[ThunderBird]

Important note: I believe Fruitopia was only discontinued in the Unites States. I know here in Canada, you can still buy it in grocery stores, and a large amount of Mc.Donald's restaurants still have Fruitopia available from their Soda Fountains

[dannyd]

6:49 - The best animation I’ve seen in a LONG time! 😂

[SebastianRivera-mvhg]

I love how Matt said “bottoms up” instead of “bon appetit” since this was a drink related episode… clever