Food Theory: Pepsi has a NAVY?!

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*🥤 Want Another Conspiracy?*

Have you ever heard the story of Pepsi's Navy? You read that right. A NAVY owned by PEPSI! I've heard a lot of crazy things in my career but this is definitely up there. Today I am diving into the history and lore of Pepsi's Navy to get to the TRUTH! Is it real? Will Pepsi be the one to defend us? Pop open a can of your favorite soda, sit back, and let's go!
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*Credits:*
Writers: Matthew Patrick and Tom Robinson
Editors: Koen Verhagen, AbsolutePixel, Daniel Zemke, and Jerika (NekoOnigiri)
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Editor: Yosi Berman
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#Pepsi #Navy #PepsiNavy #Soda #Lore #Myth #FoodMyth #CocaCola #Coke #Food #FoodTheory #MatPat #GameTheory #FilmTheory
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I know the " Give me Diet Coke, or give me death.", line was part of the opening bit, but I think Mat is one-hundred percent serious, when he says that.

Sir.Redacted
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This makes me remember about the harrier jet campaign Pepsi did. One dude took it seriously but corporate didn't give him the jet.

ramiroloria
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I love how the USSR was just like “yeah, why don’t we just give a corporation a navy? That’ll definitely make the Americans nervous”

ALaughingWolf
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"Look at this navy Pepsi gave me before they scrapped it"
"Neat"
"Now will you try Wilkins Coffee?"
"No!"
*aims naval guns*
"The taste of Wilkins Coffee will blow your mind!"

AverytheCubanAmerican
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I have taught a media literacy class for years, and this last term every other day I had a student shout out “Food Theory did it!” When I brought up a fun little fact (shrinkflation, food labeling, oddvertising, & subway lawsuits, to name a few).

So well done. I’m now scouring your videos for new assignment ideas. Any recommendations? 😁

jesseskoubo
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One big thing this really sheds light on is how common it is for the news - now and throughout history - to report on deals (and laws) that are still in progress as if they're set in stone. The "will" in those headlines is doing a LOT of work, and I recommend that if you ever see a headline with any type of future tense at all, treat it with a healthy level of skepticism. Especially these days, where some future tense is written as past tense, like articles titled "How X became the new owners of Y" where "became" is referring to something that MAY happen in the near future.

z-beeblebrox
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I got an idea for an episode; what’s classifies as a “mint”? We got basic mints like “evergreen” and such, but there’s also fruit and other flavors that aren’t exactly “minty. So what’s the limit?

isaiahdeleon
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"Pepsi would have a bigger navy than Canada" would have sounded just as impressive as "6th largest Navy in the world"... Like, who's gonna check how many ships Canada has?

Sam-Pound
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Gives a whole new meaning to the term "soda wars" doesn't it.

chaitanyabahl
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History is weird especially when you get into all the specifics when companies are involved like Mat did here

AlexDayz
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After watching this video, several things finally make sense to me.
My mother who was born and raised in socialist Czechoslovakia, remembers that Coca-Cola was unavailable but Pepsi was. Even though it was a "product of the capitalist world"

jsembilejanestydimsezato
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The fact that the a World War Two era ship fired a cannonball from the anchor gave me more diabetes than coke or Pepsi ever could

birbfromnotcanada
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Fun Fact: There have been 11 Pepsi logos over the past 112 years.

MoonWielder
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One small critique that doesn't really affect the rest of the video but I really wanted to say is that though measuring naval strength by tonnage is definitely more accurate than measuring by sheer number of ships, it is still far from the best way of comparing relative strength. In particular, how efficiently the weight is used can wildly affect the ship's tonnage without changing how effective the ship can be in actual situations. Merely basing the strength of ships by their weight can lead to misleading results and can get really complicated with how many factors influence the rankings.

All of this is irrelevant at the end of the day since (spoilers) it becomes a mute point later in the video, but also because MatPat stated that he just wanted to compare using a "more accurate" method, rather than the "most accurate".

keeneye
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"Do you have Mountain Dew?"
"No, we have Coke products."
"Do you have Mello Yellow?"
"No."

redherring
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This is how I felt when I tried researching if phones charge faster when powered off. Every article I could find said yes, but none actually tested it.
Spoiler, they’re wrong. Screen off but powered on is the fastest, powered off completely is SIGNIFICANTLY slower.

heyspookyboogie
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something i find interesting about the pepsi navy story is the fact that a total of 23 soviet warships (including 17 submarines) were scrapped in the uk in 1989, coming out to 35, 772 tons displacement

nevadaluna
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Cool that you're finally doing this! I first heard about this on a British TV show called QI, (short for Quite Interesting!) which is kinda a lot like this, debunking and proving things and telling you really interesting stuff. Nice to see that Matpat does better research than the BBC! So yeah, this is a really good vid and I love this channel (and also you people should watch QI cause its totally a theorist-y thing despite a few mistakes (though they did another thing talking about the half life of facts!)

izzysmith
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I believe the "6th largest navy" claims were based on later distortions of the original claim, which was that the deal resulted in Pepsi holding the 7th largest submarine fleet.

l.wayneausbrooks
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1:39 of course Gabriel would be in a Pepsi commercial. Nothing is stopping that Trickster.

runningthemeta