Food Theory: The HIDDEN Meaning in Pepsi’s New Logo

*🥤 Want Another Conspiracy?*

Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just made a genius move.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Need Royalty Free Music for your Content? Try Epidemic Sound.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
*Credits:*
Writers: Stephanie Patrick
Editors: Koen Verhagen, AbsolutePixel, and Jerika (NekoOnigiri)
Assistant Editor: AlyssaBeCrazy
Sound Designer: Yosi Berman
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
#Pepsi #PepsiCola #Logo #Logos #LogoDesign #Soda #Pop #PepsiCo #CocaCola #Coke #CokevsPepsi #Theory #FoodTheory #Matpat

[scribbler]

For a brand associated with Coca Cola a lot it’s surprising there’s more Pepsi related videos rather then coke ones

[MrTwinkeysTube]

I would be curious to see The Food Theorists do an episode regarding 3 square meals a day and how we only do so per tradition. Interesting to see if they come up with an optimum number of meals to eat in a day.

[pandagamer]

As a graphic designer, I quite like this episode. It shows how much thought goes into something that is simple.

[TohuBohuC]

It is insane how on point mat pat caught this one. I literally love this new logo design as a gen z-er for the exact reasons he's pointing out

[Adifrootloops]

Someone from the Pepsi team watched Mat’s failed attempts of bagging a Diet Coke sponsorship and then reached out saying, “ hey we got you, we’re the cooler soda anyway “. This is indirectly an ad for Pepsi

[yiramorchiphernandez]

From an artists pov, I love how Pepsi is thinking about this and actually taking into consideration what their audience wants. Also love the editing from the Theory team, Keep up the great work!!

[ianmcpeck]

We live in a time where logos are getting simpler and subsequently less eye-catching. This is refreshing, and I hope that this sparks a new era of logo design. An era where logo artists can have fun with designs and not a company name with a shape next to it.

[alyssa_race]

When you showed the logo I literally said out loud “oh it looks like the old logo, I like the nostalgia” and then when you dove deeper into it I felt personally attacked 😀

[blunderingfool]

A logo that isn't boring, flat, and like everything else? That's a good logo!

[electric_alex]

That's definitely my favourite video of this channel lately. Being a business student, but also being obsessed with marketing and advertising, I did try to figure out their ideas for a new logo, especially after the disaster that the previous one was. Nostalgia is the absolute key word for this one, and you nailed it straight on! It's bright, bold, big and eye catching, while also being super familiar and relatable. It's new, but harkens back to a simple era! Incredible breakdown of all this! :D

[TheZeroNeonix]

Honestly, when you showed the new logo, my thought was, "What changed?" I'm not so familiar with the original that I instantly recognize a change like this. Maybe part of it is because it looks a lot like an older logo I grew up with, just with a different font.

[StormyDoesVR]

As a Gen Z and a nostalgia nerd, I totally love this new Logo! I don't care about the sugar content of soda that much, when I drink soda, I drink it to drink something sweet, but I try to avoid them most of time for health reasons, so that logo looks very attractive 👀 HoneyComb cereal needs to do something similar, AND BRING BACK THE STRAWBERRY COMB

[aguywithpotatoes]

How can you not appreciate this piece of art Matt!

[evasbardella]

I love that Mat just added fluffy curls the top of his cardboard cutout guy. lmao @12:10

[valornthered]

The moment I saw the new logo I knew they were pushing for a retro nostalgia vibe. Gotta say, it does take me back to when I was a kid and associated Pepsi's wavy striped globe with tricolor toothpaste, lol.

[ChrisUnlimitedGames]

Growing up in the 80's a lot of places still had the Pepsi logo with the name in the middle. Just because it wasn't on the actual can, doesn't mean we didn't see the 1971 version on soda machines, in restaurants, and gas stations. So it's not just nostalgic for being super old, because it was still around for years.

[JusticeSoulTuna]

It's strange cause I saw this new logo and INSTANTLY liked it, loved it even, compared to the previous one. Mostly because it does look retro.

[Super_XCVI]

The new design is pretty interesting. I find the theory interesting that Pepsi's sticking to their trend of being for the new generation via making it stand out among a sea of brands, as well as invoking a nostalgic feeling.


Also, I have a random question; is there really a difference, either in flavor and nutrition, depending on what kind of cooking oil you use? Like, instead of using Olive Oil for everything, from the go to for frying foods or putting on my salad, which is pretty random; who thought of putting oil on salad, should I be using Avocado Oil, or Canola Oil?

I've been trying to look up results and asking people who may know this stuff better than me, but the only concrete answer I've gotten is "Vegetable Oil is not made of vegetables, " or something like that. So as cheap as it sounds to ask in a youtube comment section, I was wondering if you could do a theory on that...?

[fillingmachine]

I like it. the fact that so many companies have simplified their logos attempting to fit in with the big bois that it would be better to do the exact opposite. I can see this being one of those circle deals where everyone is gonna start overthinking their logos before one of em goes back to simplicity to catch people's attention

[dot]

Food theory idea: the cannibalism of Cinnamon Toast Crunch
It’s like whenever they taste the cinnamon powder they want to eat eachother 🤔