12 B2B Marketing Strategies For 2024

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Today I am going to share the B2B marketing strategies that we used to make millions of dollars and rank on the Inc. 5000 list twice. Our digital marketing tips will cover B2B lead generation, email marketing, content marketing, marketing analytics, and much more!

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This is the same B2B marketing playbook that we utilize for our clients that have resulted in 6-figure returns within 12 months.

And these same B2B marketing strategies are backed by research and data. We’ve studied research from all over the web, including LinkedIn’s B2B marketing report and have compiled all of the information you need to know for 2023 into this video.

So if you want the best B2B marketing strategy from a company that

A) uses this strategy
B) uses it for other businesses and
C) uses data

then buckle up because I promise you that you won’t regret the next 17 minutes.

B2B Marketing Video Outline

Intro (00:00)
Build Your Brand (2:20)
Search Engine Optimization (3:29)
Google Ads (4:50)
Facebook Ads (6:13)
LinkedIn Messenger Ads (8:06)
LinkedIn Sales Navigator (8:52)
LinkedIn Organic Marketing (9:48)
Referral Websites (10:49)
Email Newsletters (11:54)
Email Drips (13:16)
Retargeting (13:52)
Push Notifications (14:34)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

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This was ABSOLUTELY AMAZING content, and very helpful as a Digital Content Marketing Strategist. You've got a new subscriber now! Thanks.

kiwanacabrera

Got to love advertising and marketing ... It really is a practice that maintains you on your toes

ionmarketing

Not only has this content been great, but I'm in my feelings (in a good way) seeing it come from someone who looks like me. Thank you for showing up and doing what you do. Thank you! I'm going to hit that red button now!

evingerleanhudson

As a recruitment consultant I recruit marketing jobs but don't have a marketing background and this is really helpful for B2B role I'm working on. Thanks from Ireland !

ambyrmedford

Love seeing knowledgeable brothers helping others 💪🏽💯

ShondaD_

This is so informative, I'm gonna cry! I shifted my focus from finance to digital marketing because of you guys. I recently graduated, and it makes me so sad that there's no agency even remotely as cool as yours in my country. I do hope that I get to join LYFE Marketing some day and learn from such a fantastic and fun team. 😭

mominakazim

Brother, that's just amazing!! Love to see Black marketers shouting out a great content!! Thank you souvh 😀

FABCASTLE

Brilliant content and really well presented, great work. I like the summary at the end and the way it outlines how all the strategies make like a long story/funnel for clients. Thank you so much.

kookssahota

Sold on subscribing after this video. Thank you for this information!

ashlynncollins

Nice introductory video and very well done Sherman!. You've just earned a subscriber today. This is just what I needed to get the ball rolling for some upcoming B2B projects. I have been in B2C but this is all still a new challenge for me and I am glad that it got me here! I will keep watching and learning! 2024 is that year to glow and grow up!! 😀

lynnnelson

Excellent video, thank you very much. Do you have recommendations how to organise, execute the work related to all these tools from a limited budget and resources, not to mention skills?

zsuzsao