YouTube Premium's Price Increase is just the Beginning

YouTube Premium Family price increases were just announced, but will there be more? In this video I take a look at the pricing models behind three streaming services: YouTube, Spotify, and Apple Music and explain why I think the data shows that we'll see another price increase soon.

[chaosdream]

What it comes down to is this, for me at least, YouTube isn't creating content. They are charging $22/month and acting like they're HBO. There not. The creators on this site are the ones making the content and more often than not barely getting paid. It's a grift.

[klidthelid]

We need to send a message. I hate the ads but I’m gonna unsub for at least a month or so, and I encourage everyone to do the same. We need to show YouTube and other companies that random price hikes will lose them money.

[joeyvanshoot]

I don't understand why YT charges as much or more than streaming services like Netflix which actually produce their own content, whereas YT gets others to produce content, and probably pays much less for it than say a Netflix. It seems like they are charging a lot because they have an effective monopoly (no close competitor).

[lucgoose]

Why can’t they separate ad free YouTube and YouTube music? It’s so ridiculous. The ads are out of control now allowing 11 ads and putting them on creators videos who aren’t even monetized. I’m only paying family for 2 accounts so it is not worth it.

[kevincozby]

Great comparison. While I enjoy the YouTube Premium membership, if they increase the individual price too much, I will consider cancelling. Thanks for doing this!

[LindaG]

I think I will eventually go with an outside antenna & I need to watch TV less & I have books waiting to be read.

[davidframe]

Should have dropped the price not raised it at least make an option for YouTube ad free without music would be nice. Remember YouTube is mostly just amateur videos people filming in their room or walking around. You don't want to be priced as much as Netflix!!!!

[mattgeorge]

I think one of the other reasons why they would raise just the family plan price is to incentivise users to drop down to the individual plan vs cancelling altogether. I'm sure some will see the greater absolute price point gap and switch to individual plans... and then their friends who were on their family plan will also subscribe 🙂

[wisenber]

Coincidentally, the price increases coincide with Google removing the ability of most browser based adblocker extensions from working in it's future versions of Chrome.

[mariem]

I just got a year subscription 119$ Canadian on my laptop ...thanks to you... I had a family plan on my phone that I stopped because of increase, why do they say at the same address and don't really carer and/or check ? Now I saw on my laptop a student fee for like 6.99$C and it will be good for my son and cheaper than family plan. thanks again for your help and God bless you. Oh yes, I found you because I was looking for the reason YouTube didn't allow me an individual subscription on my phone...it was block but I could with the Family one??? weird... if you want to pay 4$ to get YouTube without adds legit, there is the Bro Browser App that gives you that choice.

[VictoriaDixonPence-xygw]

I am now paying $15/mo (Family is now $22!). The worst part is, I still see ads several times/wk, and my account has been hacked into and hijacked several times!😢

[CrisMac]

So the individual price is staying the same. Thanks for the alert. I am still in the trial. I signed up after watching your last video. Loving the no ads. But if they do raise to $15.99 I am out.

[jpkjnn]

Oh by the way, just tdoay they changed my INDIVIDUAL subscription plan from $11 to $13. Because they're providing more content or service? No. They're providing less - and they get all of it for free. They're doing it because these media corporations are past trying to provide value - they're just trying to extract as much money as possible. And please stop calling their plan "normal" - it's not normal. It's excessive - massively excessive.

[evacody]

Youtube is not like the other services. I think that's what people are missing. It's music, video, etc. platform. It's not just one thing.

If it was it would make sense.

[cathythompson]

I was paying 4.99 a month until earlier today, when I started getting ads, all of a sudden. When I went to check my subscription, I had to pay 11.99 to resubscribe! What gives?

[Just_For_Giggles]

They're trying to get me to pay $22.99 USA.
I was paying $17.99 USA for a family plan

[EmadHaddad]

I've had YouTube premium/Google music since it was 7.99. I had the family plan and can't justify nearly $25/mo. I unsubscribed as soon as I got the email.

[tomw]

Do they have a senior citizen Just count and do they have a low income discount for YouTube premium

[rt]

My cost for family plan is $22.99 went up from $17.99 which I'm considering canceling.

[carriebishop]

Yes my free YouTube subscription of $11.99 just took affect my credit card said $13.59 now so is that including taxes? Or did the price go up. Thank you for getting back with me